Best LinkedIn Guides, Tips and Tactics of 2010
FEBRUARY 16, 2011
LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. Digg this!
Review of the Online Group Buying Industry
JANUARY 25, 2011
As you can see, another player in the group buying industry, Tippr, does not even come close to the number of monthly unique visitors from LivingSocial and Groupon throughout the period April to December 2010. Here is a short review of these 2 key players in the online group buying industry. Share this on LinkedIn. Share this on Technorati. Big money brings bigger money.
LinkedIn Releases New Share Button
NOVEMBER 30, 2010
In response to the many options for sharing content online such as Twitter and Facebook, on November 30, 2010 LinkedIn released its new share button. Photo Credit: LinkedIn. Why should you share content on LinkedIn? According to LinkedIn (as of 11/30/10), because LinkedIn has: 85 million word wide users, 7.9 Do you think a LinkedIn Share Button is relevant?
PriceWaterhouseCoopers Starts Recruiting Through Linkedin
OCTOBER 25, 2010
Big coorperations like PriceWaterhouseCoopers (PwC) and Google are recruiting more and more through social media and especially Linkedin. Get out of the chair, log on to Linkedin and start handpicking between all the potential new employees out there. Linkedin will provide all the information you need. The Career Explorer was initiated in June 2009, when PwC contacted Linkedin.
How I Network on Friendster, Facebook, MySpace, and LinkedIn Â?
Techipedia: Tamar Weinberg
JANUARY 12, 2010
To answer some questions, Industry connections are those I know through the search industry (primarily) but I have not yet met in person. Industry colleagues are those I have met in person (typically in a casual atmosphere or at conferences). The Professional’s Network: LinkedIn Finally, as far as LinkedIn is concerned, it’s a bit of a mix, though it makes sense.
How (and Why) to Map Your Company’s Digital Landscape
MARCH 30, 2012
Facebook / LinkedIn / Google Plus metrics (i.e. These are the journalists, bloggers, analysts (industry or financial) and others who can help amplify your content, spread your story, and lend credibility to your messages. Find relevant groups on Facebook and LinkedIn. Look for other places where people are talking about your industry.
BrainDump: 101+ Things You MUST Know About Social Media For Business
FEBRUARY 3, 2013
LinkedIn 58) Start by building a network with people you know. Don’t go crazy inviting everyone you have ever met to connect on LinkedIn. monthly) 61) Answer Questions in the “Answers” section of LinkedIn. Social Bookmarking Sites (Digg, Delicious, Technorati, etc.) 83) Forget them…they are dead and aren’t worth your time. So, here they are.
How to Get Started with Social Media Advertising
FEBRUARY 5, 2011
There are lots of ways to advertise on social media sites, but we are just going to cover 3 of the most popular: Facebook, Linkedin, and Twitter. LinkedIn Ads. There is no other social media platform that means more business than LinkedIn. According to LinkedIn, the site has about 90 million worldwide users (close to 36% U.S. Share this on LinkedIn. Facebook Ads.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. population, and the average visit length is 23 minutes (versus 13 minutes for Twitter and 10 minutes on LinkedIn). Share this on LinkedIn. And much more. Adam T.
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn? Share this on LinkedIn.
5 Things True Social Media Experts Do Online
Techipedia: Tamar Weinberg
FEBRUARY 2, 2010
Because of this, I believe the influencers in any niche should be the people who are the most passionate about their industry doing well. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! Follow him on Twitter. Darren Rowse? Brian Clark? Daniel Scocco? Nice post Glen.
How to Market Banking to Gen Y
JULY 20, 2010
Share this on LinkedIn. Share this on Technorati. On July 2010, Bloomberg Businessweek reported that “Gen Y lacks confidence about making financial decisions. Despite stepping up their marketing efforts, investment companies claim that they cannot get the attention of Gen Y. Meanwhile 4.2 million people say they like Apple iTunes on Facebook. WholeFoods Twitter account has 1.8
How PR and Social Media Can Work Together
DECEMBER 6, 2010
Both require relationships with influential people in one’s industry to be effective. The social media release also links back to the company’s LinkedIn and Twitter accounts. When a blogger publishes a guest post from the company, that post gets linked in the company’s LinkedIn groups, Facebook page, Twitter and social bookmarking sites. Share this on LinkedIn.
Measuring Social Media ROI
DECEMBER 21, 2009
eMarketer reported in September that 86% of those who responded to a survey of professionals from various industries said they had adopted social technologies. CyTRAP Labs GmbH developed the FT ComMetrics Blog Index, the industry standard for ranking corporate blogs of FT Global 500 and Fortune 500 companies. ComMetrics Footprint: Technorati nixes blog rankings =-. link] Urs E.
Meet the Chinese Groupon: GaoPeng.com
MARCH 25, 2011
It was only a matter of time, that the online group buying industry will have its pioneer in China. Share this on LinkedIn. Share this on Technorati. Chinese social startups are thriving. If you look for a Chinese version of Facebook, you will find Renren.com. If you look for a Chinese version of Twitter, you will find Weibo. click for larger image). Try GaoPeng at [link].
List of Brand-Side Corporate Social Strategists: Twitter Edition
FEBRUARY 28, 2011
It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Share this on LinkedIn. Share this on Technorati. You can follow Marshall Kirkpatrick’s entire Social Strategists list, based on Jeremiah’s list, here , but what if you want to get a bit more granular and be a bit more selective in your following? Here you go. Serious disconnect there.). Anyway, on to the list!
Baby Boomers Get Connected with Social Media
APRIL 1, 2011
The rise of the social games industry has been partly fueled by their increased used of the Internet and social networks. Share this on LinkedIn. Share this on Technorati. As social media networks have been assimilated by younger generations, it was only a matter of time until the older generations would catch up. Here are 2 potential causes. 1. Baby Boomers want to have fun.
How Marketers are Using Social Media for Business: New Report
APRIL 27, 2010
Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. LinkedIn – 78%. Digging further in the details, b2b marketers are considerably more likely to find value with LinkedIn, and slightly more likely to utilize blogs, than their b2c peers. When asked to look forward, two-thirds of marketers said they plan to increase their use of blogs, Facebook, video, Twitter and LinkedIn. Share this on Technorati. How much time?
Content Aggregation: The Future of (B2B and Consumer) Media?
SEPTEMBER 21, 2010
Weekly news magazines are declining, newspapers are shriveling, and industry trade magazines are downsizing. Enterprises: organizations large, midsized or small can aggregate blog posts about their company or industry in one spot as a service to their customers, prospects and other interested stakeholders. smaller vendor with fewer social media mentions could nonetheless position themselves as a thought leader in their field by aggregating industry-related posts. Share this on LinkedIn. Share this on Technorati. “Traditional media is struggling.
Social Media Success Starts with Listening
NOVEMBER 16, 2010
Use social media monitoring tools to find the people who are talking about your company, your competitors, and key industry terms. Filter out the noise and highlight those who mention your company name, product name(s), competitors or key industry terms with some frequency. Join the same LinkedIn groups. Share your own industry-related content. Share this on LinkedIn.
Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup
JUNE 14, 2011
And correlations are good data. • The best social monitoring tools are “Excel and your own eyes. Don’t overlook the value of native searches on LinkedIn, Twitter, YouTube and Technorati. It was three days of drinking from a firehose of expertise from an impressive lineup of speakers, but did the conference deliver the goods? Steve Woods , Eloqua. Don’t be boring!
11 Myths of Social Media Marketing
MAY 24, 2010
On the producer side, the most important attributes are interpersonal skills and industry knowledge. This fear is most common in the medical, financial services, and other regulated industries. By all means, be aware of your specific industry and regulatory environment and put necessary safeguards in place. Share this on LinkedIn. Share this on Technorati. Um, no.
Seven Ways to Use Social Media for Business
DECEMBER 21, 2010
Tracking mentions of competitors and industry terms using social media monitoring software provides a vast trove of inexpensive, real-time competitive and market intelligence. 5. Twitter, Facebook and LinkedIn groups, community sites (e.g. Share this on LinkedIn. Share this on Technorati. Share content (your own and others’). Get ideas for product development.
How to Become an Entrepreneur (Who’s Successful!)
FEBRUARY 15, 2011
You’ll tend to read up on the latest happenings inside your chosen industry because they interest you, not because they were “necessary.”. Trying a different business approach in a different industry isn’t really giving up, but rather, it’s being flexible and cognizant. Share this on LinkedIn. Share this on Technorati. Following a passion. Refusing to give up. Hard work.
3 Examples of Auto Insiders Using Viral Videos to Market Cars
JANUARY 12, 2011
Within the auto industry, there are three leaders who have made a mark for themselves amongst social media experts, both for viral ingenuity and panache. 1. From fantastic to frank, funny to phantasmagoric, it seems that auto industry experts know what their fans like to see: muscle, speed, and testosterone-infused brand fighting. Share this on LinkedIn. Email this to a friend?
Startups To Watch in 2011
FEBRUARY 14, 2011
This little app is definitely a win-win for both the restaurant industry and the diner. Another French foodie startup, SuperMarmite is an app that diners might love, but the restaurant industry … not so much. This app could also lead to a new cottage industry for the many cooks who tend to make enough for a small army. Share this on LinkedIn. Share this on Technorati.
Four Ways to Measure Social Media Marketing Results
AUGUST 9, 2010
The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Share this on LinkedIn. Share this on Technorati. Influence: a.k.a. Share this on Bebo.
Three Overlooked Ways to Improve SEO Results
DECEMBER 28, 2010
But here are three areas where many companies aren’t realizing the synergistic benefits of coordination with their SEO efforts: Blogging: given that less than half of companies —both small businesses and the Fortune 500—actively maintain industry blogs, this is an underutilized area for SEO benefit. Share this on LinkedIn. Share this on Technorati. Share this on Bebo.
Social Media Strategy? Think Like a Reporter
JULY 12, 2010
What also refers to subject matter—in b2b, that usually means reporting on research, offering a unique perspective on industry developments, solving problems, providing how-to guides, or presenting other information that is of value to your audience and positions your people as the experts. Share this on LinkedIn. Share this on Technorati. Who else will be involved? Tweet?
9 Must-Have WordPress Plugins
OCTOBER 18, 2010
Selena Narayanasamy eats, breathes and sleeps the internet industry. Share this on LinkedIn. Share this on Technorati. Once you get the basics from managing a WordPress website, you will figure out that WordPress plugins make the world go round. No really, they do. Here’s a list of 9 must-have WordPress plugins. 1. Life saver. 2. WP Super Cache. All in One SEO Pack.
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide. Share this on LinkedIn. Share this on Technorati. Create video emails? Create animations? Cool Social Media Tools. Klout.
10 Strategies of Push-Pull Marketing for Your Online Business
DECEMBER 15, 2010
Collaborate with others in your industry. If you can get quoted as an expert in your industry by credible bloggers and journalists then you can raise awareness of your online business. Share this on LinkedIn. Share this on Technorati. If you want your online business to be successful then you need to actively market your business. Push and Pull Marketing. Your blog.
2012 #Nifty50 Top Men in Technology on Twitter
Blue Focus Marketing
SEPTEMBER 16, 2012
He is an active participant in social media, author of the popular blog Managing By Walking Around , a frequent speaker at industry events, and a published author on multiple subjects. He was an early adopter of LinkedIn and Twitter , and is a frequent speaker at industry conferences and universities. Brian Kardon is a CMO to watch in the SaaS industry. in August 2006.
Five Audiences for Social Media Marketing
DECEMBER 13, 2010
Every industry and profession has it’s own “language.. Journalists will look at your content when seeking industry experts to quote. More importantly, they’ll be looking at what your customers are saying about you—and how you respond—when writing about industry trends and developments. Share this on LinkedIn. Share this on Technorati.
The State of the Blogosphere 2010
DECEMBER 13, 2010
The State of the Blogosphere 2010 Since 2004, Technorati has published its annual State of the Blogosphere report. As it indexes over 1 million blogs, Technorati is the authority. Gender Two-thirds of bloggers according to Technorati are male. Age According to Technorati, 65% of bloggers around the world fall between the ages of 18-44. If pouring, it is half full.
Best Social PR Guides, Tips and Tools of 2010
JANUARY 12, 2011
Effectively connect with bloggers and other key online influencers in your industry? Noting that “Social media platforms like Twitter and Facebook, if used effectively, can help build relationships, identify new trends and help facilitate networking with like-minds throughout the industry, Lacey Haines and Adam Vincenzini share a few best practices for pitching journalists through social media, such as keeping pitches short and using a DM rather than a public message when pitching on Twitter. Share this on LinkedIn. Share this on Technorati. ‘Loser.
What’s the Best Social Media Monitoring Tool? It Depends
OCTOBER 13, 2010
Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Though limited (in terms of filters, number of search terms and results) in comparison to the fee-based version of the tool, SM2 Freemium is still an excellent tool for getting a snapshot of your social media landscape—discovering who’s talking about you, your competitors and your industry, what they’re saying, and where they are saying it. Share this on LinkedIn. Share this on Technorati. No more. Alterian SM2 Freemium.
User Interface Design: Some Simple Tips
FEBRUARY 2, 2011
Selena Narayanasamy eats, breathes and sleeps the internet industry. Share this on LinkedIn. Share this on Technorati. UI design can be a big hit or miss. Often times we try to go for form over function, without really thinking about what the user wants and need. Sure, flashy flash websites are awesome, but what happens when the loaf time is 30 seconds? Call to Action.
Fandango Making Good Use of Group Buying
MARCH 16, 2011
However, there’s another company that is making good use of the group buying industry. Share this on LinkedIn. Share this on Technorati. You might have heard of the Amazon.com deal on Livingsocial and the Gap deal on Groupon. Both of these deals made the big headlines and with good reason. Here’s how Fandango does it. First on Groupon. Then on LivingSocial.
10 Reasons Why Your Business Needs a Killer Social Media Strategy
Techipedia: Tamar Weinberg
MAY 18, 2010
Social media gives businesses on small budgets the ability to find out what people are saying about them (and others) in their industry, without paying large sums on market research. In every industry, there are existing conversations going on. Why do businesses need social media? It’s a good question, and one that everyone should ask before they get started. New tools pop up.
Amplify Your Content Strategy with Influencer Marketing
Convince & Convert
JULY 9, 2013
Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. Chances are that if industry influencers think we’re worth checking out, our target audience will too. Image via BigStockPhoto.com.
Best Twitter Guides, Tips and Tools of 2010
JANUARY 31, 2011
Sarah Worsham lists helpful tips for increasing engagement and growing your following on Twitter, such as sharing and retweeting, asking questions, attending tweetups and using Twitter directories to find people in your industry. Share this on LinkedIn. Share this on Technorati. And that leads to questions, like: What are the best ways to attract more (relevant) followers?
List of Social Media Management Systems (SMMS)
OCTOBER 31, 2010
Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter @ mattgalloway Wow thanks, I really appreciate that. Hootsuite Integrates Facebook and LinkedIn accounts. Whereas before you could update Facebook and LinkedIn through Ping.fm