Akamai Marketing

NOVEMBER 19, 2014

Does the marketing and advertising world really want to be known as the analysis paralysis industry whose signature color is beige? Tweet: Does the marketing and advertising world really want to be known as the analysis paralysis industry whose signature color is beige? Yes, let’s think through things.

Brands 237

Brands Case Study Analysis Advertising 237

Akamai Marketing

FEBRUARY 11, 2009

As a business person, was frustrated to be in the industry being used as a scapegoat for the larger problems for an industry and economic woes. After all, sponsoring and hosting events is an industry too, and it employs a lot of people. This will not kill the event or incentive industry. Let’s get smart.

Klout 100

Klout Eventful Policies Hosting 100

Akamai Marketing

DECEMBER 22, 2011

We won’t quite be universally using the same ROI model, but as an industry, we’ll be closer to agreeing to some best practices. Social ROI: The social media sphere will have more pressure on it to create programs that suit business objectives and then show the ROI.

Social Media 217

Social Media Trends Smart Phone ROI 217

Akamai Marketing

NOVEMBER 13, 2012

The industry is still evolving definitive best practices, but that shouldn’t stop you from social media strategic planning. Never fear, you aren’t on your own through this process. We have planning templates to get you started ! I’ll be the first to admit that social media measurement is evolving and slightly awkward still.

Template 203

Template Templates Social Media Sample 203

Akamai Marketing

OCTOBER 30, 2012

Travel and tourism in our state’s largest industry. Here’s another example, during the recent tsunami warning in Hawaii, only one travel and tourism brand was active in the discussion: Starwood Hawaii . I wouldn’t say their activity was massive, but at least there was a presence. Why was this?

Activities 138

Activities Communities Social Media Class 138

Akamai Marketing

MARCH 29, 2011

If you can’t think of what to blog about, get inspiration from the news, industry occurrences, message boards and other communities where your customers are hanging out. Be disciplined: develop an editorial calendar, leave room for newsy items that your company should be commenting on. Blog regularly 1-3X minimum per week.

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

JUNE 26, 2012

Not to mention, there are finally case studies in every single industry, for every size business for successful use of social media. But larger businesses, government agencies and regulated industries do need to consider the internal aspect first. How to implement social culture?

Social Media 163

Social Media Case Study Apple Collaboration 163