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New Social Media Report, and What About UGC?

Janet Fouts

It’s not news that people search social media for reviews on purchases, hotels, restaurants and such, or that they ask their friends for recommendations. I just read the Sprout Social Q4 Index for 2017 , and it’s got some very interesting data, especially if you’re a marketer. User Generated Content (UGC). I bet you did.

UGC 87
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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. But how did they hit the marketing bullseye with their social handles? Such marketing leverages the audience’s desire for out-of-the-box experiences and becoming a part of something bigger.

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3 Ways UGC and Influencer Marketing Can Make Your Brand More Agile

Pixlee

If someone has a bad experience in a hotel, they share it, if they buy a new pair of shoes and they’re the most comfortable shoes they’ve ever owned, they share this too. Between UGC and influencer marketing, brands stand to see huge growth opportunities – especially through the content they’re able to derive.

UGC 43
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This Overlooked Marketing Strategy Can Help You Succeed in 2019

Pixlee

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty. Ride the Wave of Emerging Trends.

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How to Attract Diverse Brand Advocates

Pixlee

Your brand exists in a world of diversity, and it’s time for your marketing to reflect this. To get started, review your current marketing content to see which groups aren’t being represented. Pay attention to your community and reward quality UGC by commenting on the post or sharing the content.

Brands 93
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3 Simple Ways to Encourage Your Audience to Create More User-Generated Content

Pixlee

One of the most overlooked practices that can exponentially grow your social media audience (while improving ecommerce metrics) is implementing User-Generated Content (UGC). Not only does UGC create a considerable amount of reach on social media, but it also facilitates a space for audience engagement. Use a UGC Platform.

UGC 52
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“Nanoinfluencers” are Nothing New – It’s Just Word of Mouth on Steroids

Pixlee

Nanoinfluencers’ might seem like a hot new trend, but realistically it’s a new word for an age-old marketing practice. Savvy brands will unearth this flavor of ‘influencer’ in the form of user-generated content (UGC) to amplify the authentic voice these individuals lend to their content. In Consumers We Trust.

UGC 63