Direct Marketing Observations

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There is no point in using Twitter for your business. Wait, Yes there is…

Direct Marketing Observations

So chances are, you may not see the point in using Twitter and I don’t blame you. I can excuse SMB’s for claiming that they don’t have time, because I know of all of the things that sit on their plate, but to be honest, I can also see why they might be skeptical to use Twitter. Be proactive. You may not have a choice.

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17 Tweetchats for Social Media, Marketing and PR folks

Direct Marketing Observations

Yesterday I threw out a tweet about 125 twitter chats worth checking out on Google Docs. 6) #Hcsm The Health Care Communication & Social Media community hosts a weekly Twitter conversation about communication and marketing practices by Health Care organizations, including use of social media. all archived and easily searchable.

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14 Quick Tactics to Encourage Corporate Social Media Adoption

Direct Marketing Observations

This past Tuesday on our weekly Hashtag socialmedia tweetchat , we were honored to have one of the classiest people I’ve gotten to know, host our chat, BL Ochman. By providing weekly Twitter tips via email you can share best use, reports, case studies, trends, etc to show that it’s not intimidating. It’s your choice.

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The Problem with the Social Web

Direct Marketing Observations

Sure we might get a recommendation or suggestion from someone, or we might be motivated by some type of incentive-but ultimately, you make the choice to choose… Two years ago my friend Jason Breed and I created Hashtag Socialmedia - a tweetchat that revolved around talking about the business of social media.

Patterns 162
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18 reasons a social media snake oil salesman might want out

Direct Marketing Observations

2) You realized that people aren’t into your “get 200 Twitter followers&# for $19 a month program. 5) Spamming hashtags wasn’t driving any business. 11) You’re tired of RT’ing others on your 6 month old Twitter account. 4) Stealing other peoples content was hard work. 13) Case studies?

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Monitoring “G”

Direct Marketing Observations

I was pulling some info about tomorrow’s # hashtag social media host Shel Holtz when I came across a video on his Posterous page about Gatorade’s brand monitoring war room. You gather tweets – with like, twitter search ? But it was the comment below the video that bothered me. ooohhhhhh amazing !! Sooooo impressed !

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15 Things I’ve Learned from 138 Social Media Tweetchats

Direct Marketing Observations

We had no idea that 2 years and 138 tweetchats later, “Hashtag” as we call it would still be chugging along. At the time, the Tweetchat, “ Journchat “, was on fire and that was our inspiration. In the course of about a 1 minute conversation, Hashtagsocialmedia was born. So what have I learned?