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12 Best Social Media Automation Tools For The AI Age (2023)

Keyhole.co

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. Here, you get instant access to brand mentions across social, news, blogs, videos, etc.

Tools 52
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6 Ways to Track (and Beat) Your Competitors on Social

Convince & Convert

If you’re behind when it comes to the engagement metrics that matter to your brand, whether those are shares, replies, likes, comments, and/or interactions on a specific social network, set a goal for percentage growth over the next quarter and year. Know Who Is Receiving More Positive (and Negative) Sentiment.

Compete 162
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The power of brand advocacy and its uses

Sprout Social

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. One excellent way to identify brand advocates is through social listening.

Brands 125
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6 Ways to Track (and Beat) Your Competitors on Social

Convince & Convert

If you’re behind when it comes to the engagement metrics that matter to your brand, whether those are shares, replies, likes, comments, and/or interactions on a specific social network, set a goal for percentage growth over the next quarter and year. Know Who Is Receiving More Positive (and Negative) Sentiment.

Compete 111
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12 of the best competitive intelligence tools for marketers

Sprout Social

It’s also for tracking trends relevant to your business, such as popular hashtags, hot topics and new technologies like AI. Understand customer sentiment Sentiment analysis —a core feature of competitive intelligence—gives you insight into how customers think and feel about certain brands and topics. And there’s more.

Tools 91
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B2B Employee Advocacy Best Practices

Oktopost

Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations. We covered the benefits of being active on social and what you need to pay attention to: tips and tricks, dos and don’ts.” — Rachel Young, Marketing Manager at Xylos.

B2B 144
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How to Gather Fan Feedback on Social Media

Convince & Convert

Sometimes your best resource to find out what your customers are saying about you is to simply monitor their engagement on your social channels. This means keeping an eye on three core factors when scanning your comments: Customer sentiment (Was their response positive, negative, or neutral?). Use Social Analytics.