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“Nanoinfluencers” are Nothing New – It’s Just Word of Mouth on Steroids

Pixlee

The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty. Brands have always sought ways to authentically reach their audience – social media influencers have been a natural extension of that game plan.

UGC 63
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This Overlooked Marketing Strategy Can Help You Succeed in 2019

Pixlee

Brand Loyalty. When brands involve communities in an authentic and transparent way, they can boost company loyalty on the whole. The beauty brand Glossier has put social media and customer engagement at the center of its brand strategy. Kimpton Hotels showcases pet friendly accommodations through UGC.

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Why You Should Be Investing In Visual Content for Social Channels

Waxing UnLyrical

Pictures, videos, and other visual media are processed 60,000 times faster than text. Today’s fastest growing social media channels are visual-first and if you want engagement, you’ll want to double down on photos and videos. Visual content builds trust & loyalty. And those details matter.

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Increased Loyalty - Gamification of customer service will drive engagement and brand loyalty. Recently I needed to change a flight with United Airlines.

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Increased Loyalty - Gamification of customer service will drive engagement and brand loyalty. Recently I needed to change a flight with United Airlines.

CSR 126
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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

This messaging will then feed into your entire social media and marketing strategy, from email marketing to replies to customers on Twitter. That’s why big brands like Under Armour and Kimpton Hotels do it. Be Transparent on Social Media. The question is: how can you be more transparent on social media?

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Four Elements of a Wildly Successful Digital Brand

Pixlee

Branding is a daily commitment to building customer loyalty for the long term. Loews Hotels executes this expertly with its hashtag campaign #TravelForReal. Struggling to form a comprehensive branding strategy, complete with user-generated content and social media contests?

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