Hootsuite

JANUARY 10, 2024

And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer.

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Hootsuite

SEPTEMBER 8, 2020

And every good social marketer needs a great social media style guide. Let’s look at why you need clearly defined social media brand guidelines, along with some great style guide examples for you to model. Why you need a social media style guide (aka brand guidelines). A list of all your social media accounts.

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Hootsuite

MAY 6, 2020

With more than 145 million active daily users , Twitter should be a part of your marketing strategy. We’ve got everything you need to create and implement a highly effective Twitter marketing strategy that gets results. How to create a Twitter marketing strategy. Create guidelines. Audit your accounts.

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Twitter HootSuite Marketing Hashtag 145

agora pulse

FEBRUARY 6, 2020

Social media marketing has a ton of moving parts, from developing a winning social media strategy to engaging with followers. Use this social media marketing checklist to remind you of what to include in every post your team publishes. Social Media Marketing Checklist: Add eye-catching visuals. We’ve got you covered.

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Social Media Marketing Hashtag Instagram 160

Keyhole.co

JANUARY 22, 2024

They keep everyone in your marketing team on the same page and every activity on social networks on the brand. It outlines the style your marketing team and the brand advocates in your workforce should follow while doing any activity on social media. By following an on-brand and strategic social media style guide diligently.

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Social Media Guidelines How To Hashtag 52

Hootsuite

NOVEMBER 1, 2021

Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content. When someone searches for a relevant keyword or hashtag in the Instagram search box, you want your account or content to appear near the top of the list. Bonus: 14 Time-Saving Hacks for Instagram Power Users.

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Hootsuite

JULY 7, 2020

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline. What is social media activism?

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Hootsuite

MARCH 31, 2020

How to Use Twitter Analytics: The Complete Guide for Marketers. Blocked Twitter users won’t be able to add you to lists. The Hootsuite blog, for example, shares up-to-date content about social media marketing and how to use social tools. Captions can include text, hashtags, @ mentions, and emojis. See Direct message.

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Later

JANUARY 1, 2021

Instagram hashtags are still an effective way to get more eyes (and engagement!) A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. So it really is worth creating a hashtag strategy for your brand if you want to grow your account! Why Instagram Hashtags Are Important.

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Hashtag Instagram UGC Communities 52

Sprout Social

MARCH 26, 2019

New data from eMarketer forecasts marketers to spend $21 billion on US Facebook ads in 2018. of the market (Google claiming 37.2% Let’s get started: Image guidelines. Not sure how many hashtags it takes to improve your post's engagement on Instagram? Video guidelines. See the specs here: Image guidelines.

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List Guidelines Facebook CPC 104

Later

NOVEMBER 7, 2019

Hashtags on Instagram really can be an effective way to grow your following and engagement, but the best practices are constantly changing. A great Instagram hashtag strategy doesn’t just reach more people — it reaches the right people for your business. This is a controversial question, with no wrong answer.

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Hashtag Instagram Apparel Template 64

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. From breaking down what hashtags people use to suggesting accounts to follow, bots encourage you to take a deeper dive into your audience’s preferences. However, there still needs to be a human element to your Instagram strategy.

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Instagram Tools Strategy Hashtag 112

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

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agora pulse

OCTOBER 7, 2020

Include hashtags. Twitter is the birthplace of hashtags, and those keywords still drive engagement across the platform. When you compose tweets, save enough space in your 280-character limit for hashtags. Studies show that using four hashtags is optimal for Twitter and can increase impressions and clicks. Conciseness.

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Social Media Management Social Media Twitter Hashtag 150

agora pulse

OCTOBER 8, 2020

Yes, using Instagram to help your customers remember who you are as a social media agency and why they love you (and your clients) is a critical part of your Instagram marketing. Your branding guidelines should include: Fonts and their usage. Guidelines about how to use images. Use hashtags for visibility and conversion.

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Instagram How To Hashtag Guidelines 179

agora pulse

OCTOBER 30, 2020

Is your Pinterest marketing strategy struggling hard to get anywhere? While Pinterest is a social networking site, the way it functions on a marketing level is very similar to Google. Read on to find out how Pinterest and Google are connected, and how you can use SEO strategies to boost your Pinterest marketing.

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Marketing Hashtag SEO CPC 119

Hootsuite

SEPTEMBER 7, 2022

Companies and organizations usually need to fit a few more things into their Instagram bios, such as branded hashtags , store hours or locations, and other brand accounts. Template 2: The emoji list. Template 2: UGC hashtags. Branded/UGC hashtags]. Brand statement + UGC hashtag]. Branded hashtags.

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Hootsuite

SEPTEMBER 22, 2021

Instagram’s policies confirm that it hides public posts that it deems “ inappropriate ” from the Explore and hashtag pages. So even if you aren’t violating any guidelines, if Instagram decides that your post isn’t up to snuff for broader consumption, you might find yourself quietly excluded from the platform’s discovery tools.

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Social Media Guidelines Hashtag Policies 144

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is influencer marketing?

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Influencer Social Media Marketing How To 145

Sprout Social

MAY 15, 2024

Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. Establishing guidelines for brand voice, visual identity and messaging across all channels. With so much to do, it’s easy for social teams to feel overwhelmed. AI automation helps.

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Social Media Social Media Management Sentiment Collaboration 110

agora pulse

MARCH 10, 2020

Are you getting the most out of your Instagram marketing? . That’s an important question to answer, especially because there’s so much potential in Instagram marketing just waiting to be uncovered. Your Instagram marketing goals may include … Brand storytelling. Instagram Hashtags . Sharing UGC .

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Social Media Management Instagram Social Media Hashtag 159

Sprout Social

JUNE 7, 2022

Social’s role in investor relations has blossomed over the past few years, making it a go-to channel for listing day communications. Plus, we’ve also outlined a detailed timeline with instructions for a successful listing day social moment. Social media doesn’t just move markets on its own.

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Hootsuite

JULY 6, 2022

Their content will also no longer appear in the hashtags section of the app, either. The closest thing we’ll get to a statement on shadowbans comes from TikTok’s own site : “We will temporarily or permanently ban accounts and/or users that are involved in severe or repeated on-platform violations [of our Community Guidelines].”.

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Guidelines HootSuite Communities Analytics 129

Hootsuite

JULY 21, 2021

Influencers can help you to reach a wider audience than if you were only marketing your business on your own. Post a job listing. If you are looking for influencers to work with on a regular basis, post the job listing on your website or your social media. Follow hashtags related to your industry. Search in Google.

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Hootsuite

JUNE 15, 2023

Experts say 2023 will continue to be a job seekers’ market with 90% of hiring managers currently struggling to fill open positions. Social recruiting goes beyond traditional recruiting methods like distributing job listings. According to LinkedIn : 61 million LinkedIn users search job listings on the platform every week.

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HootSuite How To Hashtag Applications 94

Later

NOVEMBER 7, 2019

Hashtags on Instagram can be one of the most effective ways to grow your following and engagement. But a great Instagram hashtag strategy doesn’t just reach more people — it reaches the right people for your business. . Ready to get your hashtag game in check?

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Hashtag Instagram Apparel Template 46

Hootsuite

MARCH 2, 2023

In today’s digital age, it’s crucial for marketers to take steps to protect their brand safety online. In this article, we’ll share strategies and best practices that marketers can use to safeguard their brand’s reputation on social media. For marketers, brand safety is most relevant when running social media ads.

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Hootsuite

APRIL 11, 2022

So, we’ve compiled a list of Hootsuite expert-approved TikTok tools. The dashboard has most metrics that you’ll want to keep an eye on as marketers, influencers, and business owners. If you’re in the business of creating TikTok marketing campaigns, we recommend Brand Maxima Analytics. Take a look below. Brandwatch.

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Tools HootSuite Marketing Analytics 111

agora pulse

DECEMBER 16, 2019

New to the world of social media marketing or just need to ensure you’ve got the basics down? Here’s your informative walk-through of social media marketing. So, whether you are just getting started in social media marketing or just want to make sure all your bases are covered, this guide will be a good place to start.

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Later

JUNE 4, 2021

This can make your content (or account) undiscoverable via hashtags and the Explore page. In 2018, Instagram’s team claimed : “Shadowbanning is not a real thing,” a nd stated that they do not hide people’s content for posting too many hashtags or taking other actions. Using banned hashtags.

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Instagram Hashtag Guidelines Policies 117

Hootsuite

JUNE 14, 2023

A well-defined brand voice ensures consistency in your marketing communications, helps build a relationship with your customers, and even protects your business from social media missteps. Guidelines for responding to negative comments and posts should be included in your brand voice documentation. Source: Aaker, J.

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Hootsuite

MAY 18, 2022

Through your Instagram Reels hashtags but also through analysis of the pixels, frames, and audio. Use the right hashtags. Hashtags are a great source of discovery for creators, particularly on Reels, so make sure you’re tossing in at least a handful into each Reel’s description. Plus, unlike Instagram ads , hashtags are free!).

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Instagram Hashtag HootSuite Lurker 142

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Questions marketers get asked often include: So do you just scroll around Facebook all day?

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agora pulse

FEBRUARY 10, 2021

One of the biggest ways to build a strong social media presence is to adhere to your brand style guidelines. And display ads without the logo, simply listing their ingredients using their brand colors. Running a busy marketing agency like Contentworks, this tool is essential for planning. . Be Consistent With Images.

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Hootsuite

DECEMBER 13, 2022

Ah, the age-old social media marketing trick: ask a question to encourage comments. If you’re posting on behalf of a lifestyle brand, this list is for you. Whether you’re a travel brand, an aspiring influencer, or want to show off your latest trip, here’s a list of good captions for TikTok to complement your wanderlust-worthy content.

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Hootsuite

MAY 3, 2023

In addition to understanding the latest market trends and knowing your way around numbers, you also need to be a savvy marketer. The best agents know that marketing and generating leads is an ongoing effort, one that helps you build your personal brand, expand your network, and grow your real estate business.

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Real Estate Tips How To Hashtag 94

Social Media Strategies Summit

JANUARY 18, 2019

Influencer marketing has proven to be a very effective strategy for building communities and reaching new potential customers. Last year, 92% of marketers found their influencer strategy effective and 39% of those marketers plan to further increase their influencer marketing budgets in the coming year. Affiliately.

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