article thumbnail

How PR and Social Media Can Work Together

Webbiquity SMM

But many organizations in both groups still treat the functions as separate silos—or worse, mix them awkwardly, damaging both efforts. But integrated properly, social media can help amplify PR efforts, and effective PR can help generate social media coverage. It’s a virtuous circle that looks something like this.

article thumbnail

Three Overlooked Ways to Improve SEO Results

Webbiquity SMM

It’s easier to incorporate new keyword groups, naturally, in a blog post or series of posts than it is to rewrite sections of a corporate website. But a well-written and optimized press release can generate dozens or even hundreds of links from quality news sites and blogs overnight.

SEO 181
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Add social bookmark links to your most important web pages and/or blog posts to improve sharing.

article thumbnail

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

Bookmark a site on a social bookmarking site where they can look it up later and where some of their contacts might discover it. Social Media Marketing (SMM) Supports SEO Efforts , especially Off Page SEO or Link Building. As a result, our ability to promote our social media activities gets easier.

article thumbnail

What Content People Share And Why They Do It

Mindjumpers

However, in trying to answering it, one can find a lot of value for his business and “target groups” in this integrated social media and cross-channel marketing age. Content is an enormously broad concept that we use every day without really defining it.

Content 213
article thumbnail

Book Review: Social Media Marketing

Webbiquity SMM

Explain your goals and establish clear guidelines for any mention of the company on social media sites. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Social Networking (Facebook, MySpace, LinkedIn, etc.). Social Sharing (YouTube, Flickr, SlideShare, etc.).

Review 152
article thumbnail

Diigo: A PR Tool for Social Media Releases

Proactive Report

While I have been researching the elements needed to make a press release relevant in the digital age I’ve become a big fan of Diigo. One of the additions to a social media news release that journalists find useful is a bookmarked research page with all resources and notes they might need to write the story.