Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Convince & Convert

DECEMBER 9, 2015

For the first time this year, the study also surveyed consumers to see how they feel about Sponsored Social—a sentiment that has never been measured in the industry. The consumer portion of the study uncovered findings on consumers’ social media usage, media consumption patterns, and perceptions around Sponsored Social’s effectiveness.

Sample 60

Sample Samples Survey Study 60

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact.

ROI 138

ROI Social Media Social CRM Survey 138

Convince & Convert

AUGUST 2, 2012

This episode features Jeremiah Owyang and Rebecca Lieb from the Altimeter Group. Rebecca Leib , both from noteworthy, social media and content analyst organization, Altimeter Group, who put together some very fascinating research recently. Special Guests: Jeremiah Owyang and Rebecca Leib, Altimeter Group.

Social Media 115

Social Media Groups Groups Team 115

BeingOptimist

DECEMBER 16, 2022

The model is then able to make predictions on new, unseen examples based on the patterns it learned in the training data. Unsupervised learning: This involves training a machine learning model on an unlabeled dataset, where the model must find patterns and relationships in the data without guidance. Identify patterns and tendencies.

Patterns 52

Patterns Marketing Training Applications 52

Buzz Marketing for Technology

JULY 24, 2008

Dataset and Sampling Methods. Kuhn (1963) showed how scientific peer groups determine what theories will be accepted as well as make more mundane judgments about what papers will be published and what grants will be funded. This kind of knowledge is the most difficult to manage over distances or disseminate over large groups.

Communities 180

Communities Sample Samples Project 180

Buzz Marketing for Technology

JUNE 27, 2008

Downie (1996) shows how informetric modelling techniques and principles may be used to analyse log files created by Web servers in order to reveal usage and interaction patterns at a Web site. Core sources vary between professional groups, but usually include both key personal contacts and publications.

Study 124

Study Analysis Patterns Applications 124