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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

These campaigns offer information that is time-sensitive and relevant to the customer, such as appointment reminders, shipping notifications or password resets. Here’s an example from Baking Steel that includes order confirmation, tracking information and an unsubscribe option. Inform customers when products are back in stock.

SMS 108
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Just get us the Millennials! #Marketing #Fail

Janet Fouts

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). They check in at retailers, restaurants and they expect brands to respond with authentic voices, not canned responses. Create your personas based on this information and they will be more personalized and accurate.

Marketing 145
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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

of the Navy, Office of Information at U.S. . • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company. Financial Services. • Ken Hittel – Vice President, Corporate Internet Dept.

List 155
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How to Use Social Proof to Boost Conversions

Sprout Social

There have been several studies conducted on the topic that show people are more likely to conform to the group decision. Each group was shown images like the ones below: They had to state which line (A,B or C) matched the target line on the left. Asch divided participants into groups of eight. Social proof isn’t new.

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Email or RSS: Which Do You Prefer

Justin Levy

In doing educational seminars and speaking to a variety of different groups, I usually have to describe what RSS actually is. But, I can understand the hesitance to provide your email address especially since every big box retailer, restaurant chain or other business asks for your email address. link] Mark Nielsen By far RSS.

RSS 124
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Social Media Research: Interview with Joel Rubinson of ARF - Part I

Diva Marketing Blog

Joel Rubinson, Chief Research Officer - ARF, and I had an extensive email conversation about some of the issues facing the industry ranging from the validity and trust worthiness of the information and content creators to where and how "social media research" fits into a marketing research initiative.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. The fastest-growing demographic group on Facebook is no longer women over 55 years old–it’s now users under 18. Not surprisingly, email and search are the most common online activities among all age groups. And much more.

Research 210