Sherrilynne Starkie

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Want to own Google Page One?

Sherrilynne Starkie

If you want to own Google Page One for your key search terms, I’ve shared my secrets in this recent webinar for my friends at Agility PR, the software and services company for public relations professionals. The post Want to own Google Page One? And if you want to see the webinar recording sign up here.

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Rules for good media relations

Sherrilynne Starkie

This means they are walking away from opportunities to gain exposure to massive audiences, getting the SEO benefits of backlinks from high authority websites and often, winning a Google Page One ranking for their priority keywords.

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What every consultant should know about social media analytics

Sherrilynne Starkie

And of course, software skills are paramount. A good social media consultant will be au fait with: Google Analytics and Tag Manager. Skilled analysts will also have industry certifications, for example Google Analytics , Facebook Blueprint , Twitter Flight School, Hootsuite Academy , and others.

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How a social media consultant can help your business

Sherrilynne Starkie

Google Adwords and Analytics certifications are fundamental to online advertising and data insight. Most use a combination of 20 to 30 software programs and tools in their work. These tend to include the following: Data and insights such as Google Analytics, Sysomos, Sprout Social, Facebook Insights, Twitter Analytics, etc.

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What is Earned Media?

Sherrilynne Starkie

Getting to Google Page One means increasing your website’s Domain Authority , and a great way to do this is to get backlinks from other high authority websites. Here a software company has published a research report using a hook that’s sure to interest reporters. After a while you give up on the blog thinking it’s a waste of time.

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Is Facebook advertising worth it?

Sherrilynne Starkie

Canada’s two largest publishers recently closed dozens of newspapers because local advertising budgets have largely migrated to Facebook and Google. Mobile App Custom Audience takes the same approach using SDK, Facebook’s software development kit to track an app user’s journey. The key is relevance.

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Big data: seeing the forest and the trees

Sherrilynne Starkie

Big data is a collection of data sets so large and complex that they difficult to process with commonly used software tools. In short order, we’ve adopted these tools, and there is a lot new ones coming out such as Google Glass and the Apple smart watch, Pebble, said Young. It’s the sum of all our interactions in the world.

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