Harp Interactive
DECEMBER 1, 2009
Negative websites whose sole purpose is to provide a platform for your disgruntled customers to malign your brand (your keyword) can show up in Google search results and invade your search real estate. These sites become popular because they use certain techniques that attract searchers who are typing in keywords associated with your brand.
Harp Interactive
JANUARY 6, 2010
One simple way to discover what people are saying about your brand is to simply create a Google Alert so that you’ll get an email anytime your brand name is mentioned. However, Google Alerts are limited – and aren’t designed to be a comprehensive online brand management tool. Video Sites (Youtube). Image Sites (Flikr).
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Harp Interactive
SEPTEMBER 13, 2010
Description : Pay special attention to sites like Facebook that allow you to include a URL in this section . Google and other search engines consider your page authoritative if other websites cite your website and point to it with a link. Google crawls and indexes Twitter ferociously and will discover your new content quickly.
Harp Interactive
FEBRUARY 23, 2010
Google has added geotagging to Blogger. Google Buzz nearby mobile feature serves up a list about places, and users can read Buzz info about those places from others who are both in and outside their networks. Submitting to local business directories with Geo-optimized content: Top Local Search Engines, such as Google Maps , Yahoo!
Harp Interactive
FEBRUARY 9, 2010
cross-post your updates to Jaiku and many other sites like Facebook , MySpace , LinkedIn and more via Ping.fm. Options to post content to 50+ social media sites and more! Allows you to build a customized feed of made up of content your friends on other collaborative sites have shared, including news articles, photos and more.
Harp Interactive
MARCH 31, 2010
To begin with there are two types of customer interaction that you should measure and analyze: Consumers who find your website through social media: These consumers increase traffic to your website and since they come to the site qualified (with intent) they also proportionately increase conversions (eventual or immediate revenue).
Harp Interactive
APRIL 6, 2010
Simply put, Social Website Analyzer is a one-click snapshot of the state of your website’s or brand’s social media presence across the top 20 social media sites. Video Channels YouTube and Metacafe. These stats can serve as meaningful benchmarks as you launch and continue to build and measure your social media presence and impact.
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