Direct Marketing Observations

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The Google+ Conundrum

Direct Marketing Observations

If you’ve been in the social space for any amount of time now, you have seen Google’s “other&# attempts at going/being social. Google Sidewiki , Google Wave , Google Buzz and in each case, the premise was clear but the execution not so. Which leads us back to Google + and the logjam.

Google 156
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10 social links, posts and sites you might have missed

Direct Marketing Observations

Each week I try to put out a post that highlights some of the sites, posts, and resources in the social media space that have been shared by others and in which I think are worthy of sharing with you. Some are great posts, others are sites or links that just resonate with me, and still others will make you better at what you do.

Sites 138
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10 social sites to start your year off with

Direct Marketing Observations

These are sites, posts and links that will make you smarter at what you do and better at it too. 1) A September 2009 MarketingProfs survey of B2B and B2C marketers found that the marketing tactics most often used on social sites are not necessarily the best ones. A Google doc that lists all of the known Twitter chats.

Flash Mob 164
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Content is under scrutiny? It’s about time.

Direct Marketing Observations

Recently we were doing some work for a very prominent client where in the analysis of brand mentions we had to sort through thousands, yes thousands, of useless pages of content on websites that were set up as splogs to drive better search results around pages geared towards Google Adwords. Google and search dominate the web.

Content 162
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The Dawn of Social Mediocrity

Direct Marketing Observations

You search for them every day on Google. Google gives you relevant results from a) your Google Plus peeps and then b) the most relevant, most SEO’d results. Will you buy from my site? Let’s do a hypothetical. You like western saddles. Is that a good user experience ?

SEO 182
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Search Results and Quality Content is an Oxymoron

Direct Marketing Observations

Unbeknownst to most of us is the fact that we’re getting played because someone knows how to play the game of driving eyeballs to a site that isn’t about quality content as much as it is about trying to get you to click on Google adsense boxes. And that my friends is the problem-at least for the majority of us. The reason?

Content 174
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Does Good Content Matter Anymore?

Direct Marketing Observations

Specifically Google, but Bing and Yahoo and all the other 2nd tier engines figure in as well. Does this mean that there are still sites out there pushing fresh, relevant, content that is meant for people to consume, view and share? There’s an ulterior motive happening here. Organic search in a nutshell. Screw the readers.

Content 220