Harp Interactive

NOVEMBER 9, 2009

But there is definite dearth of information on the actual process of writing: OK, so you have set up a Twitter account. Facebook updates, Blog posts, all provide social platforms for businesses to communicate with their customers in a more informal environment while effectively promoting their cause. Where do you get the ideas?

Platform 254

Platform Social Media Radian6 Press Release 254

Harp Interactive

MARCH 16, 2011

It makes sense: consumers trust online reviews by other consumers more than the information coming directly from companies and brands themselves. Not only does UGC provide powerful purchasing influence, it also includes thousands of indexable words… words that expose your brand infinitely more to search engines such as Google and Bing.

Influencer 276

Influencer Bazaarvoice UGC Review 276

Harp Interactive

JULY 27, 2009

Search Engine Optimization (SEO) The real name of a Twitter account is indexed by Google, along with each tweet. And, there is growing speculation that soon Google will also index the links in every tweet. Get the word out and provide video or page links for more information.

Twitter 244

Twitter Brand Monitoring Engineering SEO 244

Harp Interactive

JULY 27, 2009

Search Engine Optimization (SEO) The real name of a Twitter account is indexed by Google, along with each tweet. And, there is growing speculation that soon Google will also index the links in every tweet. Get the word out and provide video or page links for more information.

Twitter 244

Twitter Brand Monitoring Engineering SEO 244

Harp Interactive

JANUARY 27, 2010

This is where you seek out activity on social media that isn’t directed to you or your company and you engage with this information. Use a good blog searching tool like Technorati or Google Blog Search to find industry specific blogs. find relevant information to comment on. Pro-active engagement is a little more of an art.

Engagement 248

Engagement Strategy Radian6 Brand Monitoring 248

Harp Interactive

AUGUST 26, 2010

The following information is taken from a survey of 137 brand marketers and ad agency professionals that point to a significant investment in social media marketing programs in the next 12 months. Google) – 89% using. Highlights and Statistics of Social Media Usage by Brands. Where Customers Go, Marketers Follow.

Study 285

Study Social Media Survey Conference 285

Harp Interactive

OCTOBER 9, 2009

Learn how tagging and other metadata improve your ability to search and measure the spread of information. Create informational podcasts about a product’s overall space, not just the product. Build conversation maps for your customers using Technorati.com , Google Blogsearch, Summize, and FriendFeed. Improve customer retention?

Social Media 232

Social Media Press Release Marketing Widget 232

Harp Interactive

FEBRUARY 3, 2010

I suggest using your business name in the real name because this is what’s indexed by Google. Provide useful, helpful information. Make sure your bio is filled out and have a well-branded page. See how to optimize your Twitter bio for more tips. Use 120 characters…they say 120 is the new 140. Write your tweets with retweeting in mind.

Engagement 270

Engagement Authentication HootSuite Notification 270

Harp Interactive

JULY 13, 2010

According to information leaked on AOL (AOL results are fed by Google): #1 position on Google search results page is worth 8.5 So, now that you have decided you want to be #1 on Google (or at least on the first page), here is how you can achieve that. times more than #5 position.

Google 362

Google Hubpages Tips SEO 362