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Are We Making Our Fans Work Too Hard?

Convince & Convert

First of all, every fast food location with a FourSquare Mayor reward is combining location-based technology with tangible rewards. There are 550 million Facebook members, four million FourSquare users, and in the digital loyalty game you already have players like Loopt and Shopkicks offering well-executed solutions.

Loyalty 123
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Link Love Monthly: Best of September 2010

SocialFish

Offline-to-Online-to-Offline: Lessons Learned in Building a Custom Community Platform (Frogloop). What McDonald’s got wrong about Foursquare, Social Media strategy, measurement, and ethical reporting. Association lobbyists: Congress is kicking our butts when it comes to social media (Stefanie Reeves). Olivier Blanchard).

Analysis 165
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Cool stuff – April 12, 2010

Danny WhatMough

Social CRM Webinar Part 1: The 5Ms and Marketing Use Cases (Slides and Recording). Foursquare introduces ‘cheater code’ and mirrors Gowalla. 10 Essential Social Media Tools for B2B Marketers. Apple turns iPhone into multi-tasking ads platform with OS 4 launch. Twitter is all about the awesome experience.

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Why Social Media Has Ruined Your Advantage

Convince & Convert

They often know just as much about Twitter and Facebook and blogging and YouTube and Yelp and TripAdvisor and FourSquare and all the rest as we do.

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

Over the last several years we’ve gamified checking in ( Foursquare ), eating and drinking ( Foodspotting ), investing in human beings ( Empire Avenue ), and many other categories. If you’re driving users to a custom platform you’ll also be able to measure unique visits, page views per visitor, time on site, depth of visit, participation.

CSR 128
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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

Over the last several years we’ve gamified checking in ( Foursquare ), eating and drinking ( Foodspotting ), investing in human beings ( Empire Avenue ), and many other categories. If you’re driving users to a custom platform you’ll also be able to measure unique visits, page views per visitor, time on site, depth of visit, participation.

CSR 127
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Have we built a monster?

Jeff Esposito

The problem with this mentality is that companies need to prioritize their efforts and there are just too many platforms to monitor all of them 24/7. It is not possible – hell you probably don’t even log into a quarter of the social profiles you have created on a weekly basis – I know I don’t.