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How to analyze customer reviews for brand insights

Sprout Social

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. What is review analysis?

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How to Sell on Instagram in 2022: 8 Essential Steps

Hootsuite

Read forums, social media comments, and posts to get more insights into your ideal customer’s pain points and problems. Once you know what your niche is, look up your competitors by searching hashtags that are relevant to your business. You can also check the Explore page and browse trending hashtags, accounts, and photos.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. Keyword/Topic Monitoring. and define how frequently you want to get the alerts.

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10 Inspiring Examples of Amazing Brand Communities

Social Media Strategies Summit

According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. 46% will remain loyal even after a negative experience.

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Ultimate Guide to User-Generated Content

Later

Over the course of three weeks, a panel of judges reviewed photo submissions from around the world and selected 10 winning photos that were then featured on billboards in select cities, Apple retail stores and online. This step is often missed out, especially if you’re sourcing content from a branded hashtag on Instagram.

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What is a brand community and how to build a successful one

Sprout Social

A forum is a great way for a much larger community to be able to talk about shared interests, whether they’re directly about the brand or not. Because Spotify is a massive music streaming platform with a wide audience, a forum works perfectly for them. Take Spotify’s community , for example. Social media.

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10 Community management tools to engage with your audience

Sprout Social

It involves social listening, responding to comments , nurturing online forums and communities, and more, to connect with your audience on a deeper level. From social media platforms to online forums and blogs, you’ll be the first to know anytime someone online is talking about your brand. Pricing.