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Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. They provide insights that can inform an entire business strategy. But social—unlike most communication channels— offers an equally, if not more effective solution. Get to your “aha!”

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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

surveys, focus groups, test marketing) often spend millions to locate their target markets. If you’re still figuring out your marketing plan for 2010, consider the following 10 reasons why a social media strategy may be well worth the effort. It finds your customers Companies using traditional marketing methods (e.g.

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4 overlooked B2B market research methods for understanding your customers

Sprout Social

Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group. Sprout users can also use listening to gather market research from Facebook, Twitter, Instagram, Tumblr, Youtube and Reddit. The latter two are unique and valuable—but underused—channels for B2B market research.

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Kevin Rose and Jay Adelson Respond to Digg Complaints

Techipedia: Tamar Weinberg

Kevin says that earlier this evening, he hosted a focus group at Digg to beta test some new features to be rolled out in the future. (The concern of the users, however, is that not many regular Digg users visit the Upcoming section of Digg. This was not addressed in the chat.) Accelerated by MaxCDN Content Delivery Network.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

On a few occasions, they also have served as focus groups providing us with valuable feedback on a number of topics. We have provided the Royal Champions with the opportunity to experience our product during pre-inaugural sailings so that they can provide their independent opinions in the online spaces they are participating in.

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Crowdsourced Funding: How to ask for $75K but get $1.5million

Laurel Papworth

It drives me nuts how many of my clients are terrified of bloggers and twitterers and do everything in social media (blog, Facebook, YouTube, Tumblr) except work with influencers. Instead of paying for a focus group, I’d get money from them. Tip : Make a list of bloggers and twitterers. Monitor them. What can I say?