Can Ottawa’s NBL franchise recover from a branding disaster?
Sherrilynne Starkie
MARCH 11, 2013
“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. Related posts: Microsoft’s new logo. Hopefully the franchise’s reputational damage has been limited so it can make a second ‘fresh’ start.
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