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Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. Related posts: Microsoft’s new logo. Hopefully the franchise’s reputational damage has been limited so it can make a second ‘fresh’ start.

Sports 281
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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

On June 24th, 2008, Bev said: Too many companies see the social side of a product as just another focus group - the communication is one way from the community to the company with little coming back from the company. Microsoft Communities. marketing, microsoft. marketing, microsoft. Commoncraft. Communiteer.

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Social Media Research: Interview with Joel Rubinson of ARF - Part 2

Diva Marketing Blog

Also, let me say that focus groups have their own problems when a strong personality becomes the group leader, which often happens. The first day will start with industry leaders from Unilever, J&J, Microsoft, and MTV conveying a sense of urgency. You have to decide and we’re still learning how to do that.

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Google+ for Apps - the Perfect Competition for Yammer and SalesForce Chatter

Stay N' Alive

Even Microsoft and Sharepoint are beginning to enter this space. It can also be a great way to get external feedback from a select group of people outside your organization - perhaps you could involve a focus group in the release of a new product before you launch it to the public. Microsoft Exchange Competition.

Yammer 110
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The 2023 Guide to Social Media Reputation Management

Hootsuite

That one interaction became a free focus group, advertisement, user-generated content, and customer testimonial. Shop @sephora & @Boots UK #isleofparadise ♬ original sound – The Isle of Paradise A TikTok creator had plenty of nice things to say about the company’s self-tanner but didn’t love the spray applicator.

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The digital marketing trends & ideas to take into 2017, and beyond

Audiense

To ensure you don’t go into 2017 unprepared for what’s ahead, here’s some of the most succinct pieces of good insight they gave us for the future: Ben Donkor, Microsoft. Ben Donkor , social data analyst, Microsoft. From: How Microsoft uses social analytics, and how you can too ). Rethink how you reach out.

Trends 60
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Research Methods 'Beyond Google' :: Inside Higher Ed :: Higher Education's Source for News, Views and Jobs

Buzz Marketing for Technology

Post-Microsoft, Libraries Mull Digitization , May 30. Berkeley’s Mellon-funded program, renewed after its initial grant for several years, is now in a hiatus phase in which the university is working with external evaluation consultants to conduct focus groups and interviews with participants. Looking for a job?

Education 179