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Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. In normal circumstances, several ideas for team names and logos would have been run by a few small groups of selected people in advance of any launch.

Sports 281
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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

So, don’t get paralyzed by the cross group challenges - move it forward and determine where the opportunities to improve customer experience are for what “you control&# and drive progress there - then fan out with your early successes. Microsoft Communities. marketing, microsoft. marketing, microsoft.

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Social Media Research: Interview with Joel Rubinson of ARF - Part 2

Diva Marketing Blog

Also, let me say that focus groups have their own problems when a strong personality becomes the group leader, which often happens. Joel Rubinson : We have formed a Research Transformation Super-Council of the top leaders in our industry which started on July 15, 2008 with a small group of industry leaders.

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Google+ for Apps - the Perfect Competition for Yammer and SalesForce Chatter

Stay N' Alive

Even Microsoft and Sharepoint are beginning to enter this space. It can also be a great way to get external feedback from a select group of people outside your organization - perhaps you could involve a focus group in the release of a new product before you launch it to the public. Microsoft Exchange Competition.

Yammer 110
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The 2023 Guide to Social Media Reputation Management

Hootsuite

That one interaction became a free focus group, advertisement, user-generated content, and customer testimonial. Shop @sephora & @Boots UK #isleofparadise ♬ original sound – The Isle of Paradise A TikTok creator had plenty of nice things to say about the company’s self-tanner but didn’t love the spray applicator.

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The digital marketing trends & ideas to take into 2017, and beyond

Audiense

To ensure you don’t go into 2017 unprepared for what’s ahead, here’s some of the most succinct pieces of good insight they gave us for the future: Ben Donkor, Microsoft. Ben Donkor , social data analyst, Microsoft. From: How Microsoft uses social analytics, and how you can too ). Rethink how you reach out.

Trends 60
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Research Methods 'Beyond Google' :: Inside Higher Ed :: Higher Education's Source for News, Views and Jobs

Buzz Marketing for Technology

Post-Microsoft, Libraries Mull Digitization , May 30. To bring in real-world concepts and to encourage collaborative research, she broke the class into groups, each of which was assigned a different project: on the history of piracy, on current issues, on new business models for music, protest movements and other topics.

Education 179