How Altoid Used Social Media to Change Customer Perception
Mindjumpers
SEPTEMBER 30, 2011
The campaign is called Curiously Strong Awards that involved both Facebook and YouTube. It started with a catchy YouTube music video, directing viewers to an app where they were encouraged to award their friends from one of 12 archetypical categories. These campaigns may involve 2 or more than 2 channels to increase participation.
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