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DECEMBER 3, 2010 What makes great social media content?
So, how do you find, develop and (buzzword alert) curate content that will feed into the passions of your followers? How does your product or service feed into the feeling of hope? Social media compounds the problem by demanding constant care and feeding. Recently, I had lunch with my friend Jim Farley. Thomas Aquinas. It’s off the charts for those of us in social media.
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NOVEMBER 15, 2011 Why do we use Social Media?
If I see your message on my friend’s feed I am much more likely to check you out. In case you missed it, Pew Research just cam out with a pretty impressive study on our Social Media habits. More specifically, this study is less about how we use social Media and more about why we use it. You can see the complete study here but some of the highlights have a bearing on how you approach your Social Media marketing: Two-thirds of Americans on-line are involved with at Facebook, Twitter, LinkedIn or MySpace. Perhaps the next study will include Google+. Do not violate that trust! SMThree.
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JANUARY 18, 2011 How often should you post on your Facebook business page?
Generally, they interact with you via the postings in their news feed. This does seem to be one of the raging questions in the social media world. Leaving aside, for the moment, of post quality – what is the optimum number of daily posts for a Facebook business page? As we delve into answering the above question I refer you to a recent blog post from Dan Zarrella. Uh, not so fast.
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NOVEMBER 8, 2012 How long does a Facebook post last?
Look for the higher numbers and feed the bulge. The eternal question in Social Media Marketing is – when is too much not enough? OK, that’s not really the question. The issue brands face is when and how often they should post content on their Facebook pages. The easy answer is – no one really knows. The process contains a lot of trial and error and experimentation. SMThree.
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NOVEMBER 4, 2011 Facebook Page Upgrades
That means they are seeing your content in their News Feed, on their Ticker or via their friends. Not a day goes by that I don’t come across a Google alert for a blog or press release that talks about the “6 ways to make your Facebook page more engaging” These headlines never fail to grab my attention because I am always looking for ways to improve my clients’ appearance in Social Media. Since we are all on a learning curve with this Social Media stuff any knowledge is a good thing, right? Fill out the info section accurately. Have a great profile pic, etc.
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JUNE 3, 2011 How to create an effective Social Media contest
If this is your path make sure you feed the beast on a very regular basis or those playing the home version of the game will lose interest. Sweepstakes, raffles, lotteries and contests have been as much a part of the marketing fabric as discount offers and coupons. They are all designed to to increase awareness, participation or sampling. Social Media adds virality to the mix. Use it wisely.
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SMTHREE Guerilla Marketing on Social Media
| MONDAY, SEPTEMBER 24, 2012
Some strange pictures started popping up in my news feed
today. Apparently, many of my friends in the radio business are drinking some rather large cups of McDonald’s “small” coffees: These are more than “vanity” pictures as each post includes a reminder that I can get a free “small” cup of McDonald’s coffee this week. To this I say – brilliant! know that these people are not just posting these pictures and accompanying “sales” messages because they think its funny. Be different. Be clever. Be interesting. Your Thoughts? MORE >>
SMTHREE Facebook is still king
| WEDNESDAY, OCTOBER 5, 2011
Combine the above data with intuitive observations of how the new Facebook Ticker and News Feed
operate and you will see that getting your “content” in front of your audience is – at best – a crap shoot. Every time Facebook goes through changes there is a hue and cry about how this is it, the last straw, the death knell of the #1 Social Media platform. To paraphrase Mark Twain, rumors of Facebook’s demise are greatly exaggerated. Nielsen just released their August 2011 report on the top US web brands. They were wrong. The key word here is average. SMThree. MORE >>
SMTHREE Social Media: When is the best time to post on Facebook?
| WEDNESDAY, NOVEMBER 3, 2010
The challenge of the cascading wall of Facebook’s news feed
is that content can fly by before you ever get a chance to see it. If you are doing a great job in posting response generating content you’ll likely land on your fans’ Top News page (a goal you should be striving for). But let’s be honest – how many brands produce compelling content in every single post? Part of the allure of Facebook business pages is that you can achieve top-of-mind awareness with frequent posts (without overdoing it). The significance of this cannot be ignored. Of course not. MORE >>
SMTHREE How long does a Facebook post last?
| THURSDAY, NOVEMBER 8, 2012
Look for the higher numbers and feed
the bulge. The eternal question in Social Media Marketing is – when is too much not enough? OK, that’s not really the question. The issue brands face is when and how often they should post content on their Facebook pages. The easy answer is – no one really knows. The process contains a lot of trial and error and experimentation. However, a new study may point you in a direction…which is better than having no direction at all. You can read about it here. This is strictly a percentage. This makes logical sense. Your thoughts? MORE >>
SMTHREE Social Media: Did Disney just change the geo-location game?
| FRIDAY, NOVEMBER 19, 2010
If you have ever visited a Disney park you know you do a lot standing around, waiting in line and feeding
the kids. A few weeks back Pew Research came out with a study that said only about 4% of us are participating in geo-location – or, geo-social – services. As I wrote at the time, a big reason for this is incentive. There has to be more in it for ‘me’ besides the thrill of checking in. Clearly, letting your friends know where you are is not enough. This might be about to change. Disney has partnered with Gowilla as the check-in platform for their two US parks. MORE >>
- How Facebook’s New Friends List Can Help Your Business SMTHREE | THURSDAY, SEPTEMBER 15, 2011
- Guerilla Marketing on Social Media SMTHREE | MONDAY, SEPTEMBER 24, 2012
- Social Media: Gatorade is watching you SMTHREE | FRIDAY, SEPTEMBER 17, 2010
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