| | | Kyle Lacy | |  Feed | 46 articles |
| Page 1 of 1 | Previous | Next | KYLE LACY APRIL 5, 2010 25 Ways to Engage Contacts in Social Media For more information on starting and maintaining an RSS Feed check out this link. They will feed your link to their subscribers and it also gives them a pride in ownership of your blog. What is it? What is it good for? Engagement. One of the primary selling points of social media is the concept of engaging a potential customer or partner in your product or service. So how do you accomplish engagement on a personal level? 25 Ways to Engage a Potential Customer Using Social Media. Start a blog. This seems like an obvious one. Get on it! Join LinkedIN and recommend your partners. | KYLE LACY OCTOBER 18, 2010 25 Case Studies Using Twitter to Increase Business and Sales To connect with a young male demographic, Levi’s hired recent college grad Gareth Hornberger to manage their Twitter feed. Dell Outlet. Dell Outlet doesn’t have the time to hire an agency and develop an ad campaign. Instead, the company turns Internet marketing using tools like Twitter. The company started to use Twitter to push information out and soon found out that people were interested in talking. Twitter is good source for not only raising awareness on deals but to interact with customers. They also use tracking URLs to determine what users find most appealing. JetBlue. | | | | | |
| KYLE LACY NOVEMBER 30, 2010  50 Ways to Measure Success in Social Media Total impressions (How many people viewed the post in the news feed or wall?). Measuring the effectiveness of social media campaigns has been quite a hot topic over the last few years. One of the biggest objections business leaders make about the medium is the difficulty to measure success. Is that really the case? Here are 50 for you to start thinking about: Website/Blog. Website traffic. | KYLE LACY OCTOBER 10, 2011 Top 9 Twitter Apps For Higher Efficiency FourSquare check-ins can be pretty annoying, and they can clutter up a Twitter news feed making it hard to find the tweets that actually matter. Twitter is big business. Everyone from movie stars to the average Joe is on Twitter sharing their thoughts and ideas with the world. For average users, just going to Twitter.com and typing their tweet might be enough to get the job done, but for some users this will simply not suffice. People who use Twitter all the time need a way to make Tweeting more efficient and effective, and that is why these Twitter apps are here. Twentyfeet. Buffer. | KYLE LACY OCTOBER 20, 2011 15 Stats On How The Top Nonprofits Use Social Media Only 22% of Nonprofits have an RSS feed on their website. I was reading an infographic from Craig Newmark’s CraigConnects and realized that the statistics within the image were brilliant. wanted to outline some of the top stats and give you some ideas in regards to how the top nonprofits are using social meida. The deal is, it’s not about money, it’s about getting people to talk with each other to make people’s lives better,” said Newmark. Visit Newmark’s Facebook page for the infographic, which includes an explanation of the methodology and sources used in its development. C.A.R.E | KYLE LACY SEPTEMBER 20, 2012 7 Tips to Avoid Social Media Productivity Loss Don’t Feed the Trolls. Social media can be an excellent marketing tool and can really give your business the boost it needs not only to your ROI but also to your branding. The true power of social media is only unlocked when it is used efficiently, however. Whether you’re getting on Facebook, Twitter, and the rest, and doing the grunt work yourself, or if you’re outsourcing it, you are going to want to pay attention to the following tips to ensure maximum productivity. This is a big one. Don’t engage them in meaningless arguments or lose your cool. | | | | | | | |
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KYLE LACY | FRIDAY, SEPTEMBER 30, 2011 Tips for Using Social Media to Build Business
The changes made to Facebook were intended to make the life of a frequent Facebook user easier, making their updates more organized and news feeds cleaner. Websites such as JoomShaper , allow you to download Facebook boxes on to your webpages, complete with “Like” buttons, comments, activity feeds and facepiles. These days, running a successful business means being creative and staying on top of current technology. Like it or not, a part of that technology involves the use of social media. Don’t believe me? Create a Facebook Page. Click on “Get Started.” MORE >> -
KYLE LACY | TUESDAY, MARCH 8, 2011 An Introduction to RSS Feeds
As a website owner or blogger, you can increase your visibility, generate additional site traffic, deliver content to your audience faster, and ultimately improve your bottom line by utilizing RSS feeds as a marketing strategy. RSS, or Really Simple Syndication, is a group of web feed formats that is commonly used to present frequently updated content including news updates, blog entries and video as a standardized aggregate list. The RSS feed itself may contain a full or summarized version of the text, in addition to data pertaining to authorship and publishing dates. MORE >> -
KYLE LACY | WEDNESDAY, MARCH 2, 2011  Social Media Automation, Philosophy, Ethics and Stupidity
After all, don’t we use all kinds of plugins, apps and services to automatically tweet RSS feeds, send out location-based data, and tell people when we’re commenting on other posts? Social Media Expert productivity rant relationship social media social media marketing twitter automation Ethics feeds HootSuite Marketing philosophy RSS scheduling social media ethics trackingToday’s post is from Robby Slaughter of Slaughter Development, a productivity consulting firm. have a habit of making fun of Kyle Lacy for repeating himself online. – kyle_lacy&#. MORE >> -
KYLE LACY | WEDNESDAY, FEBRUARY 9, 2011 40 Ways to Build Trust in Your Brand on Social Media
Feed the aspirational ideals of the people involved in your brand… then you will see results. This also feeds into the aspirational aspect of the nonprofit industry. In the new economy there is one major truth that stands above the rest. Trust equals revenue. If you are a small to mid-sized business or organization it is the amount of trust you can build between people that strengthens your brand. Whether we are talking about donors or customers, it is about building trust that filters into an integrated marketing system with digital and traditional tools. Content. Advise. MORE >> -
KYLE LACY | FRIDAY, JANUARY 29, 2010 25 Twitter Tips for Small Business
via John Janstch ) Use strawpoll to create a survey to feed into your Twitter stream. Create a column or search feed on your Twitter productivity tool (Hootsuite or Tweetdeck) and start following potential clients, competition, and industry leaders… Be very sure to organize them out to keep the messages separate. With the launch of my book, Twitter Marketing for Dummies , I have been getting a ton of questions about Twitter and the use of Twitter for business. Use them. Learn them. Love them. Use your personal picture in your Twitter profile. Why you ask? Use it. Reply. MORE >> -
- Increasing Ad Conversion through Social Context and Sponsored Stories KYLE LACY | THURSDAY, JUNE 14, 2012
- 3 Unconventional Pinterest Marketing Ideas KYLE LACY | MONDAY, APRIL 16, 2012
- 20 Ways to Generate Leads from Inbound Marketing KYLE LACY | WEDNESDAY, APRIL 4, 2012
- Should You Delete Negative Comments? KYLE LACY | MONDAY, FEBRUARY 20, 2012
- 5 Engaging Ways to Increase Your Likes on Facebook KYLE LACY | WEDNESDAY, NOVEMBER 10, 2010
- Your Customer’s Twitter Account Can Build or Kill Your Brand KYLE LACY | THURSDAY, NOVEMBER 18, 2010
- 10 Ways to Create Customer Evangelists using Social Media KYLE LACY | THURSDAY, FEBRUARY 3, 2011
- 15 Tips to Building A Better NonProfit Marketing Strategy KYLE LACY | FRIDAY, JULY 8, 2011
- Social Media + SEO = Social Media Infrastructure KYLE LACY | THURSDAY, JANUARY 28, 2010
- 4 Tips to Help You Discover the Value of Twitter Chat KYLE LACY | THURSDAY, AUGUST 5, 2010
- Facebook at 500 Million: Why it Matters for Your Business KYLE LACY | FRIDAY, JULY 30, 2010
- Pros and Cons of Facebook Acquiring Instagram KYLE LACY | TUESDAY, APRIL 17, 2012
- Top 10 Apps For Facebook That Are Actually Useful KYLE LACY | THURSDAY, JUNE 9, 2011
- 5 Problems Generated By Customer’s Social Media Complaints and the Solutions KYLE LACY | FRIDAY, FEBRUARY 17, 2012
- 5 Things to Consider When Factoring the Cost of Social Media KYLE LACY | MONDAY, MAY 23, 2011
- Shifting from Content Consumers to Content Producers KYLE LACY | WEDNESDAY, JULY 6, 2011
- The Top 3 Social Media Apps You Should Be Using KYLE LACY | MONDAY, AUGUST 15, 2011
- The Value of a Social Media Conversion Funnel KYLE LACY | TUESDAY, JULY 20, 2010
- 8 Tips for Using Quora KYLE LACY | WEDNESDAY, APRIL 27, 2011
- Marcus Thomas and the Best Digital Holiday Card Ever KYLE LACY | WEDNESDAY, DECEMBER 14, 2011
- 13 Steps to Rally the Troops and Build a Loyal Army of Fans on Facebook KYLE LACY | FRIDAY, JULY 23, 2010
- The Rapid Shift of Newspaper Marketing KYLE LACY | WEDNESDAY, DECEMBER 1, 2010
- The Complete Rundown of the New LinkedIn Features KYLE LACY | FRIDAY, AUGUST 6, 2010
- 5 Reasons Why Retailers Should Add Ecommerce to Facebook KYLE LACY | TUESDAY, JUNE 22, 2010
- CES 2011: The Year of the Tablets and Social Media KYLE LACY | TUESDAY, JANUARY 11, 2011
- Your Opinion is Secondary. Let the User Tell the Story. KYLE LACY | TUESDAY, JULY 26, 2011
- Attention – I Found a Real Marketer KYLE LACY | WEDNESDAY, NOVEMBER 16, 2011
- How to Deal with the Changes on Facebook KYLE LACY | THURSDAY, MAY 6, 2010
- Using Innovative Marketing with Old-School Investments KYLE LACY | WEDNESDAY, AUGUST 22, 2012
- Social Media: The Haven for New Ideas KYLE LACY | FRIDAY, FEBRUARY 5, 2010
- Qualifying and Quantifying Your Social Media Strategy KYLE LACY | TUESDAY, APRIL 13, 2010
- Social Media and the Homecoming Queen KYLE LACY | MONDAY, OCTOBER 25, 2010
- Experts at Your Fingertips – The Value of Social Q&A KYLE LACY | FRIDAY, APRIL 30, 2010
- Changing Politics One Tweet at a Time KYLE LACY | THURSDAY, JUNE 10, 2010
- HootSuite Offers New Features for Customer Interaction KYLE LACY | WEDNESDAY, JULY 14, 2010
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