Sherrilynne Starkie

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What is Earned Media?

Sherrilynne Starkie

You try sharing it on social media and even run a few Facebook ads, but the results are short term and costly. That’s one way that earned media directly powers owned media. Earned media fuels shared media by providing quality content to share on company’s social media channels.

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Putting your best foot forward in PR

Sherrilynne Starkie

It’s a fun and informative evening of presentations by industry experts, and it’s topped off with a stylish fashion show by Suzy Shier. Branding You: Leveraging social media to maximize your job search. Dress for Success : Suzy Shier fashion show. Related posts: Social media and health care reform.

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Canada’s most trusted magazine

Sherrilynne Starkie

They know the same quality goes into all of our content, whether it’s fashion and beauty, travel, relationships, health and fitness or home and garden.” In addition to the magazine, Canadian Living has a digital audience of 2 million, social media channels and email databases. million readers.

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The Oscars: content marketing success

Sherrilynne Starkie

One thing is for certain, the Oscars are a true social media global phenomenon which clearly demonstrate the power of content marketing in driving social conversation and therefore awareness, loyalty and, undoubtedly, sales. million tweets about the show (and about the fashion!). Embarrassing updates in social media.

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Top Five: What’s your (Instagram) story?

Sherrilynne Starkie

This week’s top 5 social media news for marketing and communications professionals! Pinterest is adding a new feature that lets users search based on skin tone ranges, a handy feature for a service that’s popular with fashion and personal style brands. We feature the new Facebook Messenger Unsend.

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Top five: Women rule content marketing!

Sherrilynne Starkie

This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. Wayfair, an online homewares retailer, Jurassic World and fashion brand Coach are among the first brands to try it out.

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Influencer marketing goes mainstream

Sherrilynne Starkie

Instead of dropping a load of cash on a Kardashian-type personality, they are seeking to partner with ‘micro influencers’ These social media users might have smaller followings, but their engagement levels are a lot higher than most A-listers. Brands are making budgets go further too.