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The Psychology of Change: How We React When Our Favorite Social Networks Shift

Buffer Social

Instagram changed its logo on Wednesday, and as with almost any significant change to a popular social network, the internet was split. And the memes started flowing. But why do social networks feel the need to change their core functionality and design? Why social networks change (and why we keep coming back).

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Instagram Reels vs. TikTok: which is the best short-form video platform?

Sprout Social

Unlike other social networks where videos might be meticulously edited, unpolished and organic content tends to perform best on TikTok. Skits and memes. The good news? Aesthetics matter for brands on social media. The platform is infamous for off-the-cuff video content that doesn’t take itself too seriously.

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Ask Buffer: What is Short-Form Video, and How Can You Use It?

Buffer Social

careeradvice #creativecareer #multipassionate ♬ original sound - kate Get in on the fun with trends (at your own risk) Short videos are great for embracing trendy content—think dances, songs, challenges, and memes. Focus on catering to your niche and staying authentic first.

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Instagram vs Facebook: which is best for your brand’s strategy?

Sprout Social

billion users , making it the top social media platform for the total number of active users. Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. Then there’s the new kid on the block, Instagram. engagement rate.

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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

We have some exciting news: As of today, Sprout Social is partnering with TikTok to launch a first-of-its-kind integration. Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks.

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25 brands every social media manager should follow on social

Unmetric

Fashion Nova. This fashion brand is Instagram-famous and relies heavily on influencer marketing. Fashion Nova not only has inclusive clothing ranges, but also uses influencers of different sizes, races, and ethnicities, making it all the more diverse. It is this emotional connection that makes Fenty Beauty win on social.

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A great opportunity for Nokia that no one has mentioned…

The Way of the Web

The news is full of reports on the abysmal second quarter results posted by Nokia today, which saw such a massive drop for the company that it has been surpassed by Apple in smartphone sales for the first time (16.7 million Nokias, compared to 20 million iPhones). Just pretend the sidetalking taco phone never happened.