The Way of the Web

JUNE 30, 2010

→ Google Me – quick thoughts for and against… June 30th, 2010 · View Comments So the rumours are building about the ‘Facebook killer’ being worked on at Google. For example, Mike Arrington argues Google should clone Facebook , Kim-Mai Cutler argues the opposite. Does it have to beat Facebook?

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Google Adsense MySpace Social Graph 32

Social Media Strategery

MARCH 3, 2011

That’s why when I saw that the Bill and Melinda Gates Foundation recently invested $2 million in a Facebook app to improve post-secondary education, I knew that I had to find out more about this app and how it might help further the SMCEDU mission. Students self organize on Facebook all the time. Created by Inigral Inc. ,

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Education Class Groups Groups 130

Convince & Convert

FEBRUARY 10, 2010

Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Flowtown gives you the answer in seconds. The fee for up to 75,000 sent emails per month is just $99.97. .

Social Media 128

Social Media Marketing Social CRM Consultant 128

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. We’ve gone from MySpace… [link] [link] Dorothy Dalton RT @BengtWendel: The next online gold rush? Influence mining.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

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Social Media Strategy CoTweet CoTweet 122

Techipedia: Tamar Weinberg

MARCH 10, 2008

In fact, before Mark Zuckerberg of Facebook came out into the open, they dimmed the lights, pumped up the volume, and introduced Mark with some catchy Daft Punk tunes. Sarah Lacy: Facebook is playing a strong role throughout the world. Facebook helps people connect and communicate more efficiently.

Web 2.0 104

Web 2.0 MySpace Applications Microsoft 104

Convince & Convert

JUNE 15, 2010

Companies should follow, not lead, their customers across the social Web. At conferences, I am often asked something along these lines, “My boss thinks none of our customers are on Facebook, but I think they are. Here are 4 ways to find out where your customers are in social media: 1. What do I do?” Total cost?

Social Media 155

Social Media ScoutLabs Company Consultant 155

Convince & Convert

APRIL 7, 2010

Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. It’s never going to be Facebook (unless Facebook buys them), but don’t ignore geo-location apps. I’ve personally discovered several restaurants that way). Go for it in the comments.

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Foursquare Analysis Consultant Mobile 152