Are you familiar with the term  social graph ? Can Can you easily describe what one is, and better yet, why they’re significant to the marketing of your business on the social web? Here's how - from my article that was earlier published at  Social Media Examine r, where I am a frequent guest blogger. Understanding the concept of social graphs will not only  enhance your proficiency with social media marketing today, it will also help you foresee emerging trends. So, to be clear,  you have many overlapping social graphs. MORE >>

Google+ and Mapping Your Social Graph. You’ll have your social graph at your fingertips. Digital PR  Facebook Page. Social Media Case StudiesOne of the strongest reasons emerging for businesses to take a closer look at using Google+ is the integration with their other apps.  HealthWorks has figured out a few ideas for healthcare organizations, and these uses could as well apply to most other businesses too. Ways to Use  Google Apps. That started me thinking of other ways to use it – how about destinations?  Voila!  Follow me on Twitter. MORE >>

Facebook is going fishing again.  . When Facebook launched the last major overhaul to our profiles in April, most of us were more than a little bit disturbed.  . While they restrict my ability to fully express myself, it comes with the territory that Facebook controls. However, now I'm seeing the pattern as Facebook now casts a wider net. . Oh are they working to snag more personal data to fill out our social graphs. Could Facebook possibly help us to bridge estranged relationships? Pretty soon Facebook will have us salivating like Pavlov's dog. MORE >>

Fascinating stats from NMA today , revealing the potential impact of Facebook social graph for brands, businesses and publishers: LoveFilm said it had increased traffic from Facebook by 300% and had seen thousands of users ‘like’ movie and actor pages. In fact for me, the most amazing thing is that Facebook hadn’t implemented something like this sooner. Brands that see integration like this as a shortcut to social media nirvana will be sadly disappointed. social media facebook lovefilm nma open graphTweet. Tweet. MORE >>

When Google introduced Google Profiles in April of 2009, I had this sense that they were going to be integral to our relationships on the social Web. From that profile anyone can connect with you on any of the social networks where you are active, as well as personally learn more about you and your business, and whatever else you care to share. know that the concept of social graphs and how they work with social search is abstract, and therefore one more extra weight on running your small business. Then the Google Profiles just seemed to disappear. That's it. MORE >>