Mapping Your Social Graph
JULY 3, 2011
Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. Journalists have Twitter feeds and Facebook pages where they ask questions openly and directly. The 800-pound Gorilla – Facebook.
Is Facebook’s Social Graph Beacon 2.0?
APRIL 28, 2010
With its incredible growth (200 million to 400 million users in the last 12 months), and announcement at its April 21 F8 developer conference of new capabilities, Facebook seems to have become, as Chris O’Brien of the San Jose Mercury News says, “the most important company on the Web.”. With Facebook users comes their friends; incorporate these connections to make your product more engaging. Social plugins like the Like button and the activity feed enable you to offer social experiences with just a line of HTML. All of this raises interesting privacy concerns.
Everloop promises: No child left without a social graph
FEBRUARY 15, 2011
Everloop, which bills itself as an e-learning social network, claims “All tweens are left out of the social graph because they must be over 13 in order to legally use services such as Facebook. Without having a centralized online community of their own, a tween’s social media experience is disparate
Facebook Video and Facebook Live: The Future for Marketers
MAY 23, 2016
Believe it or not, Facebook is the answer for marketers. Creating an effective Facebook strategy needs to be an essential focus, and with influencer marketing now becoming a staple, huge opportunities exist for brands that invest at the intersection of these two complementary approaches. So what is Facebook video anyway? And what about Facebook Live?
Facebook Tweaks Safety Check
JUNE 2, 2016
Facebook announced several updates to its Safety Check feature, including a new tool that allows select non-engineering employees to activate Safety Check and an internal Messenger bot. They’re the ones making the decision of, “This is when Safety Check will be useful, and I want to ask my friends,” and it’s no longer Facebook sending the notification.
Google+, Google Apps and Your Social Graph
JULY 11, 2011
Google+ and Mapping Your Social Graph. You’ll have your social graph at your fingertips. Digital PR Facebook Page. Social Media Case StudiesOne of the strongest reasons emerging for businesses to take a closer look at using Google+ is the integration with their other apps. Ways to Use Google Apps. It’s a natural for any type of travel site.
21 Fantastic Facebook Marketing Guides
APRIL 8, 2014
marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. What are the best page apps for Facebook today?
Mapping the Brand’s Social Graph
AUGUST 8, 2013
Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. Journalists have Twitter feeds and Facebook pages where they ask questions openly and directly. And they’re getting answers. Who went to this movie?
Anatomy of Facebook: The World is Getting Smaller! [Study]
NOVEMBER 29, 2011
Tweet Last week, Facebook released two studies made in collaboration with researchers at the Università degli Studi di Milano. Both of the studies show that Facebook, as a social network is both global and local – it connects people who are far apart, but also enables connections locally. Similar Posts: An Average Day on Facebook [Infographic]. Ugander, B. Rosa, J.
Facebook Graph Search Optimization: 5 Must-Reads
APRIL 29, 2013
What should you do to optimize your Facebook page for Graph Search ? What Facebook Graph Search Means for Your Business. By Kelly Jo Horton Graph search is Facebook’s social solution for connected search. It is a search algorithm that delivers results based on connecting the dots in the mountains of data Facebook has collected from its billion users.
Crowdsourcing Curation: The Social Graph as Gatekeeper
OCTOBER 19, 2010
Tuesday, July 20, 2010 Crowdsourcing Curation: The Social Graph as Gatekeeper Ive written before about the compromise we tacitly agree to when amateurs take over the roles formerly held by professionsals. Did you see it posted to Facebook, Twitter, Buzz? The Internet has enabled us to build our social graph, and in turn, that social graph acts as an aggregate gatekeeper.
MAY 17, 2012
Should you pull all of your advertising dollars out of Facebook? On the eve of Facebook 's historical initial public offering, automotive manufacturer, GM , made a big public stink about pulling ten million dollars of media spend out of Facebook because they felt that Facebook advertising doesn't work (more on that here: Advertising Age - GM Cuts Facebook Ad Spending, But Ford Steps on the Gas ). The subtext to this move is not about one brand leaving Facebook advertising, but a sentiment that Facebook advertising doesn't work. facebook.
Facebook Commenting Platform: Pros and Cons For Businesses
MARCH 2, 2011
Facebook has announced a new version of its Comments Box plugin – its social plugin that enables Facebook-connected commenting on a website. Facebook’s Comment Box plugin. Among the features Facebook has revealed: Social relevance – the new plugin uses what Facebook calls “social signals to prioritize comments on posts.
Watch Out – The Apps Are Coming!
OCTOBER 19, 2011
Tweet Last month Facebook announced the new Facebook Timeline at f8. But whereas the Timeline is more relevant for user profiles, what is more interesting for businesses is Facebook’s expansion of the open graph and the possibilities in the new social apps. Social apps explained. What does social apps mean for businesses.
Facebook for Marketing Research: Political Polls #auspol
FEBRUARY 19, 2013
What if instead of checking a thousand people, instead of ringing those poor souls when they get home from work and are trying to get dinner on the table, we could just check in on what they were thinking, facebooking, tweeting about? What if we could go on Facebook and have a look at 11.5 And how totally outdated, outmoded and antique they seem compared to Big Data of social media.
Facebook Graph Search: Why Investors Shouldn’t Worry
JANUARY 17, 2013
Much anticipated, Mark Zuckerberg unveiled this week that Facebook has built Graph Search – a search engine within Facebook that combines web search with your social graph thus making it possible to search your entire life and those of your friends. But the investors’ question remains: How will Facebook make money out of it? Facebook stocks falling.
How Your Brand Can Get the Most Value Out of Facebook’s Edgerank Algorithm
NOVEMBER 20, 2012
The following post is a follow-up on the ongoing discussion about the recent changes in Edgerank algorithm affecting Facebook reach and engagement. What the report basically outlines, is that the content you post on your Facebook page is now being better targeted to a lower number of fans: Fans who have already been engaged with your page and have a higher affinity for your brand.
Is Google+ About To Make Facebook Frown?
JANUARY 17, 2012
Back in July, I Blogged about Google 's foray into online social networking, Google+ (more here: Co-dependency In The Age of Facebook ). At the time, the majority of the discourse surrounding Google+ was about whether or not it would be able to compete in a Facebook world. This new social integration means a whole lot for businesses. facebook. social graph.
The Future Of Facebook And The Newsfeed
MARCH 7, 2013
Do you remember Facebook before the timeline. loved the introduction of Facebook's news feed when it happened. Many were up in arms and many thought that Facebook founder, Mark Zuckerberg , was going to destroy the power and potential of the online social network. While many think that photos are the killer app of Facebook (and the reason the company paid a billion dollars to acquire Instagram ), none of that would matter had Facebook not had the insight (and the courage) to imagine, develop and deploy this personal RSS feed of our social graph.
Facebook’s New Timeline
SEPTEMBER 24, 2011
This time the changes at Facebook are really big. Good thing we’ve all got broadband these days isn’t it or it would take forever to load Facebook’s Timeline. I did a quick video overview of what is in the new Facebook profile and a few thoughts on how we might use it (or not). Facebook Facebook profile Facebook timeline
Is Twitter Or Facebook More Influential In The SERPs?
Small Business Mavericks
JUNE 28, 2011
Next year, what will effect (sic) SERP’s (sic) more, Twitter or Facebook? As Rand points out, Google and Facebook aren’t exactly friends. In fact, Google has decided not to use popular Facebook indicators in its search algorithms, which means that Facebook does not really affect Google’s SERPs. However, Bing and Facebook have a much more friendly relationship. Bing’s SERPs are social to an extent that you can Like them and Share them easily on Facebook. And Bing does use Facebook indicators for ranking purposes.
"Follow" Networks and The Creep Factor - Why It Isn't a Facebook Play
Stay N' Alive
JULY 11, 2011
It's going to be a really tough battle for Google to get passed this without any sort of 2-way friend relationship like Facebook if they want a mass audience. Marshall Kirkpatrick had a great post where he mentioned that Google+ could be Google's move to try and make Facebook a more open environment. Facebook's API is one of the most accessible APIs I've come across.
How Can Brands Connect With the Facebook Generation?
JUNE 12, 2011
According to a report by McCann WorldGroup , “The Truth About Youth , millennials live in a new “social economy in which recommending and sharing brands is front and center in their daily lives. The need for justice (to achieve personal or social justice and do what’s right through activism). The need for authenticity (to see things as they are). Save and Share.
Facebook Should Not Be Treated like Other Media
MAY 29, 2012
What is Facebook ? If you ask a nerd like me, you'll probably hear the words "online social network" or "social media channel" bandied around. We're looking for the business of Facebook. What does Facebook sell? If we lay that business model against other companies that sell advertising (think newspapers, magazines, TV shows, radio stations, online channels - like The Huffington Post , etc.), we wind up in one place: Facebook is a media company. Is that how the c-level suite of Facebook would define themselves? facebook.
Google is Not Facebook (and Vice Versa)
Stay N' Alive
APRIL 10, 2011
Google seems to be trying of late to do everything they can to be like Facebook. They've released an equivalent to Facebook's "like" button. They seem to really want to be on top of social search, but I can help but think, "why?" Let's "face" it - Google is not social. When I want something my close friends and family to see, I go to Facebook, or I send them an email.
Facebook to Google+: "Hey Look, We Have This Too - It's Right Here!"
Stay N' Alive
AUGUST 23, 2011
Facebook announced an expected update to its service today that is scheduled to be released on Thursday. wrote about the release of Facebook Friend Lists back in 2008 when Jason Alba and myself launched my first book, I'm on Facebook--Now What??? For a network focused and invested in privacy and private social graphs, I always thought this was quite odd.
Google+ Just Beat Facebook to the Future
Stay N' Alive
JUNE 28, 2011
Facebook's entire purpose has been to get to this moment. They've already been rumored to be working on a much stronger mobile strategy, bringing Facebook's powerful platform to the apps you use on the mobile devices you carry, to every place you go. It's that which has had Google scared and hinging employee bonuses on the success of their social program this year. However, it seems in one fell swoop Google just beat Facebook to their own game. Google+ is that good, and it immediately puts them ahead of Facebook. can't say that for Facebook right now.
Is Facebook Home the Beginning or the End?
Convince & Convert
APRIL 10, 2013
Social Media Controversies Addressed, Fresh Each Week. In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the newly launched “Facebook Phone,” released to little acclaim last week. How Much Facebook is Too Much Facebook? Do we really need a more immersive experience that makes Facebook omnipotent and omnipresent on our phone?
Co-dependency In The Age of Facebook
JULY 5, 2011
It's hard to imagine that there is a Facebook killer somewhere around the next tech innovation, but there probably is. It just seemed so much easier and simpler than the more complex neediness of Facebook. What we've learned in the online social networking world of Facebook and Twitter is that there is more co-dependency between the two platforms than walled gardens that users are not allowed to cross. The truth is that it's hard to beat Facebook at this point. Yes, many people (and some governments) still have a bug about Facebook and their privacy settings.
Is it That Easy?
DECEMBER 20, 2010
Last week I wrote that for a company to successfully integrate social media with their PR activities they have to listen, learn and respond. Building social graphs has not been part of our PR practice. I don’t know about you, but I have not studied math since high school. What does their social graph look like? HughesPR asked if it is that simple.
Facebook Credit: Zuckerberg next Treasurer of the Internet App2User
AUGUST 1, 2010
Facebook has just announced it’s plans to expand it’s Facebook currency. Called Facebook “Credit it includes a real world component named, rather fetchingly, “App2User , which aims to encourage merchants and loyalty programs like Qantas Frequent Flyer points and Flybuys and whatnot to use the Facebook points social media system.
LoveFilm: Facebook traffic’s increased 300% with Facebook social graph
MAY 19, 2010
Fascinating stats from NMA today , revealing the potential impact of Facebook social graph for brands, businesses and publishers: LoveFilm said it had increased traffic from Facebook by 300% and had seen thousands of users ‘like’ movie and actor pages. Brands that see integration like this as a shortcut to social media nirvana will be sadly disappointed. Facebook Open Graph has a massive potential for businesses of all sizes, but it needs to be properly integrated (and supported) by a well thought through social media strategy otherwise it’s pointless.
Facebook Launches Timeline and Expansion of Open Graph
SEPTEMBER 23, 2011
Tweet Yesterday, much talked about Facebook Developer’s Conference F8 took place in San Fransisco. It was a much talked about event and it seemed Facebook had something big to announce which would forever change the face internet and I feel as usual the social giant was quite impressive! Expansion of the Open Graphs. Facebook Launches ”Send Button”.
Is Facebook All Wrong About Our Sharing Psychology
Convince & Convert
OCTOBER 23, 2013
This is an important and bold move (the technology not the robe), because as you are probably aware, SnapChat formerly was set up so that all content shared on the social network expired – forever – 10 seconds after it was initially retrieved. Facebook believes – and is very much on-record as stating – that we WANT to share all of this information.
Social Commerce IQ 2012 [Report]
DECEMBER 19, 2012
The most recent report from 8th Bridge provides an overview and trend evaluation of the most recent state of Social Commerce. The industry has witnessed the rise of a new phase of social commerce where innovative retailers have begun deeply integrating social shopping into their websites rather than relying on social network websites for engagement.”. Customer Survey.
Google+ Isn’t Dying. Facebook Isn’t Dying. The News Feed is Dying.
Stay N' Alive
OCTOBER 22, 2014
Facebook as you know it will be gone. Your social graph will still exist. We’re actually almost already there with things like Google Now, Safari notifications, the lock screens on your phones, Facebook Home, and more. Neither is Facebook. age of context facebook is dead facebook news feed google+ is dead [link] news feed newsfeedMark my words.
Social Media is Dead, Long Live Big Data
FEBRUARY 18, 2016
Shares Social Media has trained artificial intelligence and now Big Data is taking over. They are focussing on the DATA behind social media. Viva La Big Data. I’ve been giving some keynote presentations and one day workshop in the last year on Big Data and Social Media, and this is a summary of the marketing part of those workbooks. While SMH big data social media.
Facebook Updates that May Warrant a Marketing Plan Tweak!
APRIL 27, 2010
They are most likely to interact with brands and each other on social networks…especially Facebook where they spend hours on end. consumers spent a staggering seven hours a month on Facebook! It is hard for marketers to keep up with all the developments on Facebook, let alone in the social universe. Nielsen reported that in January, U.S. more robust.
9 of the Best Free Social Media Analytics Tools
FEBRUARY 21, 2015
Want to know what’s working on social media? Chances are that you’re already using Facebook, Twitter, and other platforms to create engagement and thought leadership in your space. S ocial media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement.
Facebook Doesn't Get Small Data Right (And You're Worried About Big Data?)
JANUARY 1, 2015
There was a lot of grumpy folks complaining about Facebook (again) lately. I can understand why some folks might be upset. Someone in their family passed away or a pet got lost this past year, and suddenly this image is showing up in Facebook''s recently released The Year In Review as a way to celebrate that moment with your social graph. The Year In Review is a little app on Facebook that allows users to share with their friends a collection of photos - month by month - to summarize the year that they had in 2014. Pushing beyond the Facebook user issue.
8 LinkedIn Tools for Business
FEBRUARY 23, 2014
The undisputed leader in business and career-oriented social networking, LinkedIn’s valuable demographic is sought after by marketers. Just connect to your LinkedIn and Facebook profiles to broadcast your thought leadership. 2. LinkedIn Pulse is a visual feed that sends you news, social network updates, and RSS, magazine, and blog feeds to your smartphone. SlideShare.
"Relative Finder", Using FamilySearch.org, Shows the Future of Social Genealogy
Stay N' Alive
AUGUST 25, 2011
If a new app on Facebook gets its way, you may just see this some time in the near future. The Facebook App, "Relative Finder" , seeks to do just that by searching family tree data provided by a new beta of FamilySearch.org (owned by my employer ), and find out which of your Facebook friends are related to you based on the family trees of those individuals.
Time Spent Is The New Impression
JUNE 19, 2015
Facebook made a major update and announcement this week. There have been some brands looking to transcend engagement as a metric in social media (they're not getting enough value out of it). These brands believe that they can be more transactional or direct response-driven in social media platforms. It's not a zero sum game, but it's also not something that many brands will be able to achieve, with the current flow of social media usage. Did they like the content so much that they would be willing to acknowledge it to their social graph (a "like" or a favorite)? .