Create and Optimize Visual Content: a new PR skill
Proactive Report
MARCH 12, 2013
3 7% increase in engagement is experienced when Facebook posts include photographs. This is consistent with research by Dan Zarrella of Hubspot. Shooting – with a camera, an iPad or a smart phone. Or quickly in iMovie on the iPad. (note the word compelling). as many views when a press release contain a photograph.
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