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Altimeter Report Provides Facebook Page Guidelines, Benchmarks

Dave Fleet

JULY 28, 2010

In the latest of a series of practical and helpful resources for marketers, Altimeter Group has released a free report entitled The 8 Success Criteria for Facebook Page Marketing. The 8 Success Criteria For Facebook Page Marketing. Bolster your Facebook pages with applications from third parties.

Guidelines

Guidelines Report Facebook Case Study

Do Facebook Fans Really “Like” You?

Dave Fleet

SEPTEMBER 13, 2010

One of those touched on an interesting question: If someone “likes&# your company on Facebook but hasn’t tried your product, what is that worth? On one hand, you could point to reports showing a correlation between Facebook fans and higher spending on products they “like.&# Tags: facebook. What do you think?

Facebook

Facebook Buy Report Products

Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

FEBRUARY 7, 2011

Facebook is at the centre this week – four of the seven articles incorporate the dominant social network – from conflict over Egypt, to UFC broadcasting fights, to creating an engagement guide for your organization. Wired: Trolls Pounce on Facebook’s Tahrir Square. Facebook as a battleground.

Trends

Trends Facebook Sports Blogosphere

Not your grandparents’ social: The ongoing evolution of social media

Dave Fleet

DECEMBER 4, 2017

For most of the companies used to targeting millions of people in any given national market, the scale just wasn’t there to move the needle – and 20 likes on a Facebook post was meaningless to people looking at the bottom line. Several brands are also creating Facebook groups for their most passionate and valuable customers and partners.

Social Media

Social Media Platform Communities Advertising

Time To Evolve How We Target Social Media?

Dave Fleet

SEPTEMBER 7, 2010

“One in three of our target audience is using Facebook. So, we recommend creating a Facebook page for this program.&#. There are more Facebook accounts for Canadians aged 25-34 (according to Facebook’s ad creation tool ) than there are Canadians in that age group.

Social Media

Social Media Proposal Analysis Policies

Why Facebook’s Community Pages Could Give Brands Headaches

Dave Fleet

MAY 10, 2010

Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#. Facebook’s Community Pages are an initiative from Facebook to create “the best collection of shared knowledge&# on a wide variety topics. Groups – for communities of interest.

Communities

Communities Brands Wikipedia Microsoft

Not your grandparents’ social: The ongoing evolution of social media

Dave Fleet

DECEMBER 4, 2017

For most of the companies used to targeting millions of people in any given national market, the scale just wasn’t there to move the needle – and 20 likes on a Facebook post was meaningless to people looking at the bottom line. Several brands are also creating Facebook groups for their most passionate and valuable customers and partners.

Social Media

Social Media Platform Communities Advertising

How To Engage On Sites Using Facebook’s New Commenting Plugin

Dave Fleet

MARCH 8, 2011

Facebook recently introduced a new version of its Facebook Comment Box Plugin , allowing website owners to integrate their commenting functionality with their Facebook presence. We’ve already looked at the pros and cons of the Facebook commenting plugin for businesses considering implementing the plugin on their sites.

Comments

Comments Sites Engagement Aggregator

Thoughts on Boston

Dave Fleet

APRIL 16, 2013

I posted a message of tolerance on Facebook; one commenter responded that “it is always the same religion that perpetrates these atrocities” – something that just isn’t true (think Oklahoma, or Atlanta, or even Sandy Hook). Maybe it was a religious group. That horrifies me. I don’t know who did this.

Eventful

Eventful Sports Reddit Report

Forrester Outlines Seven Things Your Organization Must Do Because Of Social Media

Dave Fleet

MAY 12, 2010

You must respond: As Ray writes, “how can you ignore damaging accusations that accumulate within your own Facebook group? What’s more, it’s easier to address an issue on a central property than in a fragmented environment, which you may have to do if you don’t have a place to engage.

Organization

Organization Social Media Airlines Issues

5 Steps to Thinking More Socially About Communications

Dave Fleet

NOVEMBER 22, 2010

Your new social hub, or your Facebook Page, or your engagement plan may be the nice, glamorous part of your approach to social media, but be careful not to completely neglect incoming information in favour of outbound messages. The Starbucks Facebook Page , for example, has over 18 million fans. Think “inbound” alongside “outbound”.

CPM

CPM Comparison Diagrams Sentiment

Thoughts on Boston

Dave Fleet

APRIL 16, 2013

I posted a message of tolerance on Facebook; one commenter responded that “it is always the same religion that perpetrates these atrocities” – something that just isn’t true (think Oklahoma, or Atlanta, or even Sandy Hook). Maybe it was a religious group. That horrifies me. I don’t know who did this.

Eventful

Eventful Sports Reddit Report

Four Reasons Your Social Media Marketing Campaign Sucks

Dave Fleet

MAY 25, 2010

TV, radio and print advertising lets you do that; Facebook, Twitter and blogs don’t. A much better approach would be to drive people to a long-term property which you can adapt and tailor for short-term purposes, for example a long-term Facebook page or a corporate blog. It takes time or money to attract an audience.

Campaign

Campaign Social Media Marketing Loyalty

20 Social Media Trends for Business in 2011

Dave Fleet

JANUARY 27, 2011

I grouped the trends into five themes: Silo-busting. Trend #20: Location, location, Facebook. Some are almost guaranteed; others may amount to momentary blips. Some ideas come from my head; others were curated by my colleagues Steve Rubel and David Armano. Hopefully one or two of them will spark ideas for you. Trend #1: Integration.

Trends

Trends Social Media Curation Reputation

Social Media Informer

Dave Fleet

Altimeter Report Provides Facebook Page Guidelines, Benchmarks

Do Facebook Fans Really “Like” You?

Trending Sources

Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Not your grandparents’ social: The ongoing evolution of social media

Time To Evolve How We Target Social Media?

Why Facebook’s Community Pages Could Give Brands Headaches

Not your grandparents’ social: The ongoing evolution of social media

How To Engage On Sites Using Facebook’s New Commenting Plugin

Thoughts on Boston

Forrester Outlines Seven Things Your Organization Must Do Because Of Social Media

5 Steps to Thinking More Socially About Communications

Thoughts on Boston

Four Reasons Your Social Media Marketing Campaign Sucks

20 Social Media Trends for Business in 2011

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