Jeff Esposito

article thumbnail

Why I’m kinda over Yelp: Foursquare and Twitter are my recommendation engines of choice

Jeff Esposito

While there’s still a place for Yelp in my heart, I’ve found lately that I much prefer using Twitter and Foursquare to find new places and things to do here in Boston. Call me spoiled, but with the array of venues at my fingertips with Twitter and Foursquare around, I just don’t need Yelp anymore. Sorry, Yelp: I’m kinda over you.

article thumbnail

The Social Media Venn Diagram

Jeff Esposito

You also see many folks on Twitter and Facebook sharing their latest posts over and over as it’s a way to bring more people to seeing what they are doing. Well, that was until folks added Facebook to it. How many of you have said that you were going to Facebook stalk someone? Don’t be modest, everyone knows you do it.

article thumbnail

Walking humans, protest and you might work in social media if…

Jeff Esposito

The Woman in the Facebook Frat House – this is an interesting look behind the walls of Facebook pre-IPO. Unlike the scenes in the Social Network movie, this depicts what it was like at Facebook in the early days as one of the company’s only female employees. Enabling Protest with Foursquare.

article thumbnail

Why should I like your brand?

Jeff Esposito

Without a doubt each one of these stores had a callout to “like them on Facebook,” or to “check-in on foursquare” or to “follow us on Twitter”. When I peeped out the profiles on my phone I found: Facebook – one-way communications and push marketing. Foursquare – no deal, despite a call out to check in.

Brands 50
article thumbnail

Future of Location Marketing, Amway and EVIL

Jeff Esposito

Kobe Bryant’s brilliant use of Facebook for fan engagement – this is a great example of how an athlete (or his reps) gets the social aspect of social media. The Future Of Location-Based Marketing Isn’t Foursquare – Location Based Marketing is going to be big one day, just not in the place you would think.

article thumbnail

What were you doing a year ago?

Jeff Esposito

Each morning the application fires off an email to you outlining your foursquare check-ins, Tweets, Facebook updates and Instagram images from a year ago along with fun facts about the date and a quip like the one below. If you are like me, it is probably something that has crossed your mind a couple hundred times.

article thumbnail

Untapping the social side of beer

Jeff Esposito

A social network that I can get on board with (I fully admit I don’t go out enough to lead and exciting Foursquare life). So when the explosion of location-based social networking websites began popping up, I was excited to see that developers were looking to create platforms around checking into different beers.