Remove Facebook Remove Findability Remove ROI Remove Social Media
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The Business (To Business) Of Social Media

Twist Image

"Why aren't there more case studies of business to business organizations using social media?" If social media can't help you augment all of those areas, I'm not sure we're all living on the same planet. They're on Facebook, Twitter and LinkedIn. Shun social media for business at your own peril.

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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. It's also how you achieve a positive ROI on every piece of content you produce. Google, Facebook, Instagram and LinkedIn LOVE Irresistible Content! Winning! :).

eBook 141
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A New Way to Calculate What Facebook is Worth to Your Business

Convince & Convert

Facebook for business is email newsletters 2.0. You’re trying to accomplish the same things on Facebook that you are in email, aren’t you? The number of Facebook “likes&# you’ve accumulated is akin to your email list. Valuing Facebook Through an Email Prism. View more documents from Jay Baer.

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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. It's also how you achieve a positive ROI on every piece of content you produce. Google, Facebook, Instagram and LinkedIn LOVE Irresistible Content! Winning! :).

eBook 78
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UTM Tracking: The Major Key of Social ROI

Sprout Social

Being a social media manager means you have to be willing to take on the challenges of the technical space. Using UTM tracking is a cornerstone of content analysis and it’s one of the few ways to legitimately prove the ever elusive ROI of social media. We understand why. What are UTMS? Also, they are long and ugly.

ROI 40
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28 Qualities of Amazing Content Marketing

Pam Moore

Content marketing is not a new shiny object invented via social media. Without content and humans, social media and digital marketing wouldn't exist. If you are working with a digital marketing or social media marketing consultant or agency be sure to look behind the magic curtain. Self promotion.

Content 113
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10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. The only way to found on social networks is to be active on them.