Social and Logical

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Using Applied Behavioral Analysis in Social Media

Social and Logical

Examples of antecedents on the web include basic links, display ads, headline titles and Twitter/Facebook posts. Consider these three sequential components. The Antecedent. Think of this as a signal for the behavior to occur. The Behavior. After the antecedent, of course, comes the actual behavior.

Analysis 186
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Who Knew Paper Towels Could Be This Fun? « Social and Logical

Social and Logical

According to their Facebook page, research shows a connection between academic achievement and school cleanliness. This is part of Bounty’s campaign, “2,000,000 Views To Help Clean Schools.&# If the 2M views are reached by January 31,2011, Bounty will donate $200,000 worth of paper towels to schools in need of cleaning supplies.

Embedding 150
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Upgrade Your Social Strategies By Understanding Network Theory

Social and Logical

In social media, they would include our Twitter followers, Facebook fans etc. The basics of network theory are quite simple. Components. Networks are made of nodes. Nodes can be thought of as people. When nodes connect, they form clusters or hubs. The entire network is held together by the connections (i.e.interactions) between the nodes.

Strategy 150
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What Went Wrong With the Digital Death Campaign

Social and Logical

I found out through Facebook when a friend, Mateo Gutierrez , had posted a NY Post article about the news. I had no idea that on the very same day, it all ended when Stewart Rahr, a pharmaceutical executive handed over $500,000 at the request of the celebs enabling them to jump back on Twitter.

Campaign 170
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The Art of Being Personal While Sticking To Business Objectives

Social and Logical

Think of how sites like Facebook is an addiction for some people. Social Media is Fun When There is No Pressure. No kidding. We all know how effortless social media can feel when we are doing it for personal reasons. When social media is done without expectations or pressure, we are in a different state of mind where our actions flow.