Apple: A Case Study in Why Brands Should Control Their Stories
Waxing UnLyrical
NOVEMBER 8, 2011
But when these events occur, they show the power of social media when harnessed by the people. The iPad was going to save publishing and advertising. Microsoft with its major earnings (always top 5 in the world) but flat share price for years is a classic case. There is, however, a huge danger with this strategy. They flopped.
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