How to Optimize Events with Social Media [Infographic]
FEBRUARY 4, 2015
Nothing promotes event marketing as well as social media. As a result, social platforms are a great way to publicize events in real time. In order to generate social media buzz on your business’s upcoming event, create and share content in the weeks leading up to it. Connect with other event attendees on social media. If there isn’t an event page, create one.
How to Use Social Media for Event Marketing [Infographic]
AUGUST 17, 2015
Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. As noted here previously, trade shows and other live events remain one of the top three lead generation channels for B2B companies, despite the fact they’ve been around for a while (the first trade conferences were in the 1700s).
The Most Important Post-event Engagement Tool
JUNE 24, 2015
Think of the last branded event you created and the engagement tool you used. Whether it was a trade show, industry event, or conference, chances are you started engaging with participants via social media weeks before you ever did in person. Perhaps you joined a LinkedIn Group to get the dialogue rolling, or maybe you used hashtags in your tweets in anticipation of the event.
How to Promote Your Event With Social Media Marketing
FEBRUARY 16, 2015
Events are, by nature, social affairs. Likewise, people join social media networks such as Twitter, Facebook, and LinkedIn to connect, interact, and share with their peers. If you play your cards right, these similar characteristics can work to your advantage when it comes to planning, promoting, and building excitement for any public event you’re hosting.
13 Ways to Use Facebook Events for Your Brand
MAY 16, 2016
Now you have to dive into other features like Facebook ads to comply with their algorithm, but what about Facebook events? How to Create Effective Facebook Events. Facebook events are the perfect way to get users’ attention and keep it. With Facebook’s calendar connection, most people have their Facebook events connected to their smartphones. Name Your Event.
7 Tips to Creating an All-Star Event
AUGUST 28, 2013
Events can be a great way to build relationships and nurture leads. Tip: make your purpose clear before the event so people don’t feel like they’ve been duped into attending. 2. We picked a catchy name which made it possible to turn the event into a series. If it’s a public event, share it on all your channels: website, blog, etc. What’s your Goal? Pick a Theme.
12 Questions When Considering A Hybrid Event
MARCH 14, 2011
Hybrid events, face-to-face experiences with a live streaming component for remote attendees, should be the norm. 12 Question To Consider About Hosting A Hybrid Event. Do we have a budget to broadcast the event to our members and potential members? Then you can brand the page with event information. And, we’ll save those reasons for another post.
The Data-Backed Guide to Event Marketing on Social Media: How to Get People Talking About Your Event
AUGUST 18, 2016
Taking an event from idea to sell-out is no easy feat. And half the battle of organizing an event is marketing it. Best of all, social media event marketing isn’t as time-consuming as you may think. One of the greatest feelings in the world is walking into one of your own events and seeing it jam-packed with people. How to share on social before the event.
How Not to Invite Speakers to Speak at Your Event
MARCH 16, 2015
could have written a title like “Click It Summit Fails at Inviting Speakers” or maybe even “Click It Summit Spams The Internet Marketing Community” But in all fairness, I decided to just leave it as the current title, showing that this is a lesson how NOT to invite speakers to speak at your next event. That is NOT how you invite speakers to speak at your event.
Understanding the Nature of an Event Using Social Analytics
Techipedia: Tamar Weinberg
AUGUST 17, 2011
Recently, I was asked if Social Analytics sheds light on the nature of online events like the Netflix Outrage , which happened a few weeks ago as customers voiced extreme disappointment at Netflix for imposing a $6 a month increase for customers who still wanted DVD delivery. Twitter activity around flooding in NYC on August 15th, 2011 showing peak responses at noon and 5 PM.
Twitter’s enhanced analytics dashboard
AUGUST 3, 2015
Twitter has been slowly improving their analytics features for profiles and ads and it’s been very interesting to see. The new analytics dashboard shares top tweets, mentions, Twitter cards and followers on a month by month basis. To find yours, go to Twitter and log in, then click analytics on the drop-down menu under your profile, or just got to analytics.twitter.com.
10 Proven Ways to Get People to Come to Your Online Event
Convince & Convert
OCTOBER 8, 2014
Online events, whether they are in the form of a conference, a webinar, or a Twitter chat are great ways to position any brand as a thought leader in a niche and acquire new followers and/or leads. Read the whole entry. » Digital Marketing digital marketing event marketing grouphigh influencer outreach outreach marketing social media strategy virtual events
How to Create a Pinterest Place Board for An Event
FEBRUARY 6, 2014
Be sure to take advantage of the board description field to enter as much information as possible about your event and a link to your website where they can get more information–and hopefully register. Add pins for the event venue (e.g. If your org has a large Pinterest following, you might try offering an event map board as a sponsorship opportunity for local businesses.
Twitter, Vine, Periscope Debut Rio 2016 Features
AUGUST 2, 2016
Twitter, Vine and Periscope are ready for the 2016 Summer Olympic Games from Rio de Janeiro. Twitter senior director of Latin American media partnerships Carlos Henrique Moreira Jr. Twitter also created a new Rio 2016 section in its Moments tab, which is currently available in Australia, Brazil, Canada, Mexico, the U.K. Twitter users: Are you ready for Rio 2016?
Live-Tweeting Events: 5 Must-Reads
OCTOBER 29, 2014
Learn everything you need to know about live-tweeting events in these five must-reads. Follow These Best Practices for Live-Tweeting Events By Jennifer Beese Social media and live events go hand-in-hand. Everything from conferences and award ceremonies, to television shows and sporting events are talked about on social. Thanks to its real-time focus, Twitter has become.
Does My Business Need to be on Twitter?
FEBRUARY 26, 2014
As previously discussed in my post “Which Social Media Channels Should I Use For My Business?” , I am following up with an more in-depth look at Twitter and why your business should make use of this social media channel. There are about 1 billion registered Twitter users, with 241 million monthly active users. The average Twitter user has 208 followers. Build credibility.
Twitter Awards to Highlight Top Marketing Efforts
AUGUST 1, 2016
Twitter Monday announced the first-ever Twitter Awards. The social network created the Twitter Awards to recognize the best creative work by marketers advertising on Twitter, just as the Facebook Awards does for Facebook and Instagram. There are six categories, and Twitter will award one gold prize, two silver prizes and three bronze prizes in each.
Twitter Best in Events and Emergencies
APRIL 26, 2011
On an average day, I don't spend much time with Twitter. To me, it's the unusual days that really prove Twitter's value. recently experienced two events—one good, one bad—that show Twitter at its best. It was a fairly geeky tool, and it was real-time only, but it was nice to connect with the event I couldn't attend. Twitter got a workout that day.
How Nonprofit Pros Use Twitter
JUNE 2, 2015
————— According to the most recent Nonprofit Communications Trends Report , 76% percent of nonprofits are now using Twitter. Twitter can be used to distribute news about your organization and your stories. But what is the best way to use Twitter, without wasting valuable time? I Twitter is like looking out the window of a fast moving train.
Twitter Unveils Emojis for 2016 Paralympic Games
SEPTEMBER 7, 2016
The 2016 Summer Olympic Games may be history, but Twitter hasn’t packed up and left Rio de Janeiro yet: The 2016 Paralympic Games begin Wednesday. Twitter launched a series of hashtag-triggered emojis for the Games, and they are available in seven languages: Portuguese, English, Spanish, French, Japanese, Korean and Arabic. Detalhes aqui: https://t.co/5NuHLIDk4G
Top Social Media Presentations from Fusion Marketing Experience Event
Social Media Citizens
MARCH 28, 2011
I had a great honour to participate in Fusion Marketing Experience event organized by our friends at Social Marketing Forum. It was a great experience and probably one of the best social media events that I’ve attended recently and not only because of the impressive list of the speakers ( Olivier Blanchard , Dave Chaffey , Trey Pennington and etc.)
You Will Be Immediately Impacted by Twitter’s Revamped 140-Character Limit
MAY 24, 2016
It’s official: Twitter is stretching its 140-character limit by no longer attributing photos, videos, GIFs, and polls to a Tweet’s total. Source: Twitter. Contrary to popular belief (and multiple false reports), Twitter is not making this exception for links. Twitter (@twitter) May 24, 2016. Education & Analysis News & Events Social Media
How to be Twitterific – 39 Expert Twitter Guides and Tips
MARCH 3, 2015
From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. How can marketers best utilize Twitter’s expanded features and the latest tools?
How to Use Social Media for Event Marketing [Presentation]
AUGUST 31, 2011
All day round I see people hooked on to social media in one way or the other – either through Facebook, Twitter or people like me who work with social media, so that’s their life! Brands like Tag Heuer are already doing so, together on their Facebook and Twitter channels. Take look and let me know how you found it : Using social media for effective live-event reporting.
Tool Tuesday: Twitter curation tools
AUGUST 29, 2011
Enter: Twitter curation. There are several services that curate or organize tweets based on Twitter lists or keywords. Unlike a Twitter stream, these curation tools offer a way to collect a lot of information in a single place. Particularly for multi-day events I could see Storify adding to the sense of community. Here you can keep lists of Twitter in track.
How To Use Twitter For PR
JUNE 21, 2013
When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? Where Twitter for PR usually begins… and ends. Pitching journalists on Twitter. ” 3.
Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More
JULY 7, 2014
Optimize your Twitter posts. Trending topics: Get involved with hot topics to show your brand is keeping up with real-time events. Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Follow her on Twitter at @pamdyer. Creating great content isn’t enough. Shorten URLs: Bit.ly
How Brands Used Twitter in 2012
JANUARY 7, 2013
Twitter is definitely a platform that will survive on the long run, constantly growing in terms of increased user base as well as brands joining in order to engage with their audiences. To put the succes into perspective, in September 2011, the platform’s user base was half that amount, meaning that Twitter added as many users in 15 months as it did in the previous five years!
London2012: The Numbers from Twitter [Infographic]
AUGUST 10, 2012
Tweet Long before the opening ceremony on July 27 th , Twitter had taken centre stage in a heated discussion about the use of social media concerning London2012, caused by the Olympic Committee’s initial ban of posting any potentially brand promoting content revolving The Olympics to social networks. What Can Brands Learn From Lady Gaga’s Twitter Growth.
Best Twitter Tips, Tools and Tactics of 2011
JANUARY 9, 2012
In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter’s 200 million users collectively tap out a billion tweets per week.
200+ Brilliant Content Marketing World Speakers (and Where to Find them on Twitter)
SEPTEMBER 10, 2015
In the universe of content marketing, few events rival Content Marketing World currently happening Sept. The event is expected to host more than 3,500 attendees and to feature more than 120 hours of presentations, networking and entertainment. Follow him on Twitter at @natebirt. 8-11 in Cleveland. Scott Abel, The Content Wrangler. 2. Carlos Abler, 3M Global eTransformation. 3.
Grounded: Twitter Scraps Flight Developers Conference In Favor of Local Events
OCTOBER 12, 2016
Facebook announced the dates for its next F8 annual developer conference, but what happened to Flight , Twitter’s similar event for mobile developers? Flight had taken place in October the past two years, but Twitter director of communications Will Stickney confirmed to Kurt Wagner of Recode that the social network shifted its focus to smaller, local events for developers. So instead of holding a single developer conference in San Francisco, we are hosting a series of regional developer events, continuing the momentum from our global #HelloWorld.
12 Twitter Tips For Lawyers
JANUARY 28, 2014
12 TWITTER TIPS. Well, it’s no secret I’m talking about Twitter because I’ve made that obvious in the title of today’s post. There are 645,750,000 active Twitter users, sending an average of 58 million Tweets a day. In my early days in Social Media (it’s SO old!), I met and fell in love with Twitter for all the reasons I stated above, and more.
5 Attention Grabbing Twitter Marketing Tactics for Non-profits
OCTOBER 21, 2015
Twitter is perhaps one of the fastest-moving social platforms. With hundreds of thousands of tweets being shared every day, maintaining visibility and driving engagement become key challenges for most Twitter marketers. Take a look at UNICEF’s Twitter page and you’ll see that they’re rather disciplined with their posting – they share one tweet almost every two hours.
Why I Attend Seth Godin’s Live Events
JANUARY 11, 2011
I’ve attended a handful of Seth’s live events over the past decade (cf Why I like Seth Godin’s quirky workshops from 2005) and always come away recharged. Like his other events, I give today’s an A. This asset consists of close to 10,000 followers on Twitter, some 7,000 e-newsletter subscribers and about 5,000 blog readers, give or take. So, yes.
Twitter’s Biz Stone speaks at CIRA’s AGM
SEPTEMBER 22, 2012
domain, held its annual general meeting and symposium in Ottawa, and Twitter co-founder Biz Stone was the closing keynote speaker. But Twitter was launched anyway, and before long there was a steady stream of users signing up. Twitter’s co-founder Biz Stone to pen book. Twitter Co-Founders Aim for Third Hit. Photo Credit: CIRA. They said the idea was too simple.
The Big Events Law of Social Media: The More People Post, The Shorter The Message
The Realtime Report
MARCH 4, 2014
We’re now in an age where large public events lead to a huge increase in social media activity; Oscars host Ellen DeGeneres’ selfie that ‘broke’ Twitter with the most retweets ever is just the latest example. Basically we found this effect every time there was an event going on. And when there was no event, we did not find this effect.”.
The Twitter Best Practices Handbook
JULY 27, 2016
With a limitation of 140 characters, Twitter instills users to be creative and succinct with social media. Following the most essential Twitter best practices can make you more visible to your customers. Going into Twitter blindly as a marketer can lead to time-wasting efforts that don’t bring real results like traffic and faster customer support. While these are only a few things that Twitter can do for your business, you’ll want to learn how to successfully market your account. Search & Add Valuable Twitter Followers. Then follow them on Twitter.
The Introvert’s Solution to In-Person Events?
SEPTEMBER 13, 2012
If you have not participated in an #eventprofs (Event Professionals) TweetChat, I suggest you try one! attended my first session last Thursday, moderated by Tahira Endean ( @TahiraCreates ), on ways to add ‘freshness and wonder’ to your events. Keep in mind that while some people thrive in social events, others are intimated and uncomfortable in such settings.
Third Presidential Debate: 53.2 Million Interactions Across Facebook, Twitter
OCTOBER 20, 2016
million interactions—defined as “original social media posts related to a linear TV episode and the engagement with that original content”—on Facebook and Twitter during the event, from 16.9 Twitter said 59 percent of conversation during the debate was about Trump and 41 percent about Clinton, and the three most-tweeted moments were: Trump and Clinton discuss treatment of women.