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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

News mentions tell you about how your competitors are doing in the media and provide data for sentiment analysis (i.e., Sprout’s Competitive Analysis Listening tool offers a side-by-side competitor comparison of metrics like average positive sentiment. Online reviews also give you insight into brand sentiment.

Analysis 106
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Conversational marketing: What it means for your social media strategy

Sprout Social

Whether it’s an automated message about an upcoming promotion or a personalized consultation with a sales rep, conversational commerce tactics transform your social profiles into your digital storefront. You can hone-in on sentiment and customer feedback to determine how you can build—or strengthen—your conversational marketing strategy.

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How to create an IPO communications strategy for social

Sprout Social

Particularly in recent years, platforms like Reddit and Twitter have become popular destinations for retail and institutional investors to discuss and analyze market trends.” Creating a social communication plan for your upcoming IPO. Check it throughout your IPO to monitor real-time reactions and sentiment data.

Strategy 116
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Top B2B Brands on Social Media

Social Media Strategies Summit

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. This positions Square as a supporter of the little guys, and helps build positive brand sentiment on Instagram.

B2B 150
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How to create an executive communications strategy that builds your business

Sprout Social

In a recent webinar hosted by the National Retail Federation and Sprout , Walmart reported that training helped grow their executive audience reach by 182%. Thank you for putting on a great event @MichiganRoss. These aren’t one-and-done—make training a core, recurring part of your strategy. And this can feed your efforts.

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[Interview] Discover The Driving Force Behind Porsche’s Slick Social Strategy

Audiense

Our aims are to bring brand awareness to those who may not be familiar with what Porsche means as a brand, our heritage, and our motor sport history, along with model launches and other key events in our market. — Porsche Retail Group (@PorscheRetail) September 24, 2015. Where does our confidence come from? The answer is simple.

Strategy 113
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How To Create Facebook Polls To Grow Your Business In No Time

Keyhole.co

Amping up your event game: Events page polls You want your event to be memorable, engaging, and tailored to your attendees. Here’s how polls can be your secret sauce: Step 1: On your event page (be it an upcoming concert or a birthday bash), look for the ‘Poll’ option. Beach it was!