Convince & Convert

MARCH 23, 2010

They were all friends of the host, nervously alternating between drinking Bartles & Jaymes wine coolers, and trying not to break anything. If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well. But then, it all changed.

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

JULY 28, 2010

Not too different than this guy I met at an AZIMA event who was just freely sharing his hard earned knowledge. Not too different than this guy I met at an AZIMA event who was just freely sharing his hard earned knowledge. I know that there are some foursquare haters out there, but for me its about helping my favorite Chinese place out.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

JULY 14, 2010

As our gracious host Jay Baer likes to say, “fight social media fire with social media water&#. Non-profits with limited resources must be cautious in choosing their pathway — likely more advantageous to initially work to engage existing shareholders which can set realistic parameters and limit the noise.

Social Media 134

Social Media Strategy Metrics Organization 134

Convince & Convert

AUGUST 31, 2010

The challenge is the fact that what companies are using to host these ‘faux’ conversations isn’t equipped to do so. Is a few back and forth interactions at a cocktail party or local event considered conversation? I actually wrote a post about that a while back, outlining my method for blog interaction. Just a thought.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

JUNE 8, 2010

Of course, I have an affiliate relationship with the hosting company recommended by the videos I created. Awesome stuff Jay — I love the way you bring real examples to social media. – amiando – the easiest way to organize your events. [.] It really brings this stuff to life. Active listening required.

Social Media 128

Social Media Foursquare Consultant Airlines 128

Convince & Convert

SEPTEMBER 20, 2010

Finally, I see Twitter being a terrific communication tool for brands to use to update their audience on events. Yes, there is always a new social media flavor of the week to try and Facebook may be bigger than Twitter but if I had to pick any crowd to get chummy with as a marketer, Twitter would be it. Great example! twitter????twitter??????????Is

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

AUGUST 3, 2010

link] He points out that at some level, we are all beholden to some stakeholder if we are doing business on the net: domain registrars, hosting providers, WP.com, Tumbr, Facebook, Twitter, etc. All of these changes so quickly remind me of Myspace a few years back. Should be interesting to see.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

link] He points out that at some level, we are all beholden to some stakeholder if we are doing business on the net: domain registrars, hosting providers, WP.com, Tumbr, Facebook, Twitter, etc. All of these changes so quickly remind me of Myspace a few years back. Should be interesting to see.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

JULY 9, 2010

A recent event produced by my agency with client CoverGirl®, bears this out. Each year, Nordstrums hosts an incredible evening where they shut down the whole store and entertain us all with food, drink, music, dancing, merriment, make-up and perfume samples, the works… and of course we all *shop*!!! link] Mari Smith Love it!!!

Influencer 122

Influencer Ustream Authentication Social CRM 122

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Foursquare 150

Foursquare Analysis Consultant Mobile 150