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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Be careful who you listen to as many of the same people who are wanting to implant your brain with emotions of fear, are the same people who have a top business objective to sell you tickets to events, courses and magic carpet rides to your one stop solution to all of your Facebook problems. What About the Silent Lurkers?

Feed 167
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What's your social currency?

Akamai Marketing

It might frustrate you to know that LOTS of people are lurkers. People who like results don’t like digital lurkers, because they can’t be tracked. Here’s the rub – lots of people are lurkers, but that doesn’t mean they don’t have value to you. I know I have a LOT of lurkers on my site.

Lurker 203
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A Tale of Two Communities Part II – Salesforce.com

SocialFish

Private community site for events: Salesforce also employs a Facebook-like internal collaboration tool known as “Chatter&#. A private Chatter portal was created and all event attendees are given access to it. I was unable to get statistics for “lurkers&# , but I am sure it is high. 700 questions are asked each week.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Upcoming Events. I’m sure there are examples on the other side of this, but thriving communities on B2C or B2B have large populations of lurkers that are largely there for transactions (they want an answer, knowledge, expertise, learning, examples, etc) and don’t really engage in the community itself. Categories.

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20 Important TikTok Stats Marketers Need to Know in 2020

Hootsuite

Notably, TikTok stardom has emerged as a viable source of income for Indians, who are cashing in on the app’s Virtual Gifts , partnerships , and events. Most credit TikTok’s high usage figures to the algorithm that powers its For You feed, sucking viewers in one video at a time. And making better recommendations as it goes. In the U.S.

Marketing 145
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16 Ways to Promote Your “Boring” Brand or Product on Social Media

Hootsuite

Well, it’s time to wake up because Maersk’s Instagram feed is full of personable shout-outs to its crews, beautiful sunset shots from the deck of the barge, and other content that shows what traveling the world on a container ship looks like behind the scenes (at least the fun and cool parts). Hold a Q&A.

Products 145
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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

It’s a way of showing followers that you have physically visited a geographical location or event. It can be particularly useful to check in at large, high-profile events, since it can help people connect in the real world while also providing credibility and demonstrating that you’re an insider in your industry. See News feed.

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