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20 Important TikTok Stats Marketers Need to Know in 2020

Hootsuite

These TikTok statistics will help you tell the forest from the memes. Notably, TikTok stardom has emerged as a viable source of income for Indians, who are cashing in on the app’s Virtual Gifts , partnerships , and events. But for every two TikTok lurkers there’s about one creator: 34% of the app’s daily active users in the U.S.

Marketing 145
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16 Ways to Promote Your “Boring” Brand or Product on Social Media

Hootsuite

Mail-order vitamin company Ritual mixes in personal letters from its CEO with memes, informational posts and product intel. Bonus: repurposing user-generated content is always a nice way to reward loyal fans with a little piece of the spotlight, and offers social proof that might just encourage on-the-fence lurkers to make a purchase.

Products 145
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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

It’s a way of showing followers that you have physically visited a geographical location or event. It can be particularly useful to check in at large, high-profile events, since it can help people connect in the real world while also providing credibility and demonstrating that you’re an insider in your industry. See News feed.

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How I Went Viral on X (Formerly Twitter): An In-Depth Analysis

Buffer Social

How X curates content feeds X’s algorithm initially fetches around 1,500 posts for a user in a session, drawing from two sources: in-network (posts from people you follow) and out-of-network (posts from those you don’t follow, also known as a ‘For You’ feed). This SEO meme from Nick Jordan was great!