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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Be careful who you listen to as many of the same people who are wanting to implant your brain with emotions of fear, are the same people who have a top business objective to sell you tickets to events, courses and magic carpet rides to your one stop solution to all of your Facebook problems. What About the Silent Lurkers?

Feed 167
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A Tale of Two Communities Part II – Salesforce.com

SocialFish

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community Means Collaborating with a Purpose.

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What's your social currency?

Akamai Marketing

What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What you give your community, otherwise, seriously, why should they care? It might frustrate you to know that LOTS of people are lurkers.

Lurker 203
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16 Ways to Promote Your “Boring” Brand or Product on Social Media

Hootsuite

Well, it’s time to wake up because Maersk’s Instagram feed is full of personable shout-outs to its crews, beautiful sunset shots from the deck of the barge, and other content that shows what traveling the world on a container ship looks like behind the scenes (at least the fun and cool parts). This is community, people! Hold a Q&A.

Products 145
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How I Went Viral on X (Formerly Twitter): An In-Depth Analysis

Buffer Social

How X curates content feeds X’s algorithm initially fetches around 1,500 posts for a user in a session, drawing from two sources: in-network (posts from people you follow) and out-of-network (posts from those you don’t follow, also known as a ‘For You’ feed). Here are some key takeaways.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

It’s a way of showing followers that you have physically visited a geographical location or event. It can be particularly useful to check in at large, high-profile events, since it can help people connect in the real world while also providing credibility and demonstrating that you’re an insider in your industry. Community manager.

List 145
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20 Important TikTok Stats Marketers Need to Know in 2020

Hootsuite

Notably, TikTok stardom has emerged as a viable source of income for Indians, who are cashing in on the app’s Virtual Gifts , partnerships , and events. Most credit TikTok’s high usage figures to the algorithm that powers its For You feed, sucking viewers in one video at a time. And making better recommendations as it goes. In the U.S.

Marketing 145