Remove Engineering Remove Hotels Remove Reputation Remove Social Networking
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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Did you know that there are other hotels beyond the Hyatts, the Hiltons, the Omnis, the Sheratons, and the Marriotts of the world in NYC? When you go to a conference in Manhattan, you probably seek out hotels that you’ve also heard of. How does one small hotel possibly compete with these hotel franchises?

Hotels 245
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Creating an online review management strategy

Sprout Social

You might also be familiar with reputation management – this is a larger umbrella terminology for maintaining the consumer’s perception of a brand. It includes listings management, social media and search visibility and review marketing and generation strategies as well, but review management is a key element.

Review 102
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Best Social Media Monitoring Tools

Bill Hartzer

Review Analyst – ReviewAnalyst is a new tool that lets hotels take a proactive approach to user-generated hotel reviews, blogs, videos & images. With ReviewAnalyst, you can track, analyze and react to what people are saying about your hotel on the major travel and social media sites.

Cymfony 152
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Fetching Friday – 20 Marketing Links & Sad Cat Diary

Kikolani

TripAdvisor Marketing: Advanced Techniques For Hotel Reputation Management – This blog post examines TripAdvisor and tackles a top question among independent hotels, inns, vacation rentals and bed and breakfasts: What are the best advanced reputation management techniques to use on TripAdvisor? Search Engines / SEO.

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Is Social Media Worth it for You?

Techipedia: Tamar Weinberg

Social media makes the word of mouth marketing that restaurants and hotels already profit from and makes it more efficient. Social media can help you create a long-term relationship with your consumer that ensures they continue to visit you, and not a competitor. Accelerated by MaxCDN Content Delivery Network.

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Fetching Friday – Resources Mashup & HDR Skies

Kikolani

Search Engines / SEO. You still need to buy properties and add houses and hotels to have a chance at winning. Social Media / Social Networking. So how do you get people to share you content across the social web? Also, how does Google decide which search queries get the plus box, and which ones don’t?

Mashup 124
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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

These videos can be very basic, from how to tie a tie , to more complex videos with multiple steps, such as skipping out on room service to make a gourmet dinner in a hotel room. Accelerated by MaxCDN Content Delivery Network. Anne-Marie Faiola of Brambleberry , also known as Soap Queen TV , does this very well. Candy Soap , anyone?

Video 236