Dave Fleet

APRIL 4, 2011

In this week’s Monday Morning Reads: digital reputation management; a plethora of Facebook tutorials; how to speed-up your blogging; turning Google’s April Fool’s joke into a reality and an interesting Quora discussion on Craigslist’s longevity. Facebook tutorials “r&# us. Digital reputation management.

Reputation 247

Reputation Facebook Engineering Google 247

Dave Fleet

OCTOBER 22, 2010

They have spent their resources on traditional media (including television, radio, direct mail, in-branch literature and outbound telemarketing) as well as leveraged their permission-based email program, search engine marketing and ad-buys on some well-known consumer sites (e.g. national and local newspapers as well as investment sites).

Reputation 342

Reputation Social Media Banking B2B 342

Dave Fleet

FEBRUARY 2, 2012

Gaining new fans on your Facebook page, or followers of your Twitter account, won’t solve your business problems. Just as search engines are a conduit to useful information, social media is a conduit to connecting with other people – both those inside the company (e.g. regular employees) and to “people like you.”

Social Media 305

Social Media Bazaarvoice Survey Eventful 305

Dave Fleet

OCTOBER 25, 2010

While trust in digital communications is now up to the point of other media (people trust search engines more than corporate communications nowadays, for example), a one-way approach is perhaps the least suited to building trust with companies’ stakeholders.

Social Media 303

Social Media Survey Sites Examples 303

Dave Fleet

FEBRUARY 14, 2011

Lots to cover in this week’s reads – TweetDeck, link farming, Facebook newsfeed and the new Pages layout; social media in emergencies and a few networking tips to round things out. Search Engine Land: New York Times Exposes J.C. Tweaking your Facebook experience. Facebook Pages’ new layout.

Tweetdeck 260

Tweetdeck SEO Facebook Social Media 260

Dave Fleet

APRIL 26, 2011

Daniel Stein recently wrote an attention-grabbing post over at Digiday entitled “ HypeBusters: PR Agencies Are Ruining Facebook.&# The right people to manage Facebook pages are, apparently ad agencies. The reality is that multiple partners are often involved in a successful Facebook effort. Guess which he works for.

Journal 366

Journal Social Media Advertising Engineering 366

Dave Fleet

SEPTEMBER 28, 2012

Thinking of Facebook and Twitter as the extent of social is narrow-minded – on-domain blogs and rich media content, for example, can both live on-domain and drive traffic to those domains (not saying that content marketing falls entirely within social, but there’s a significant overlap nowadays), and in doing so can affect search.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414