Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Strategy 129

Strategy Sentiment Marketing Analysis 129

The Realtime Report

JULY 13, 2012

LinkedIn: 160 million members. via LinkedIn. Marketers are buying Facebook ads primarily to build awareness and sentiment, according to a new survey by Ad Age and Citigroup. Qzone: 576 million active users. via TechCrunch. Sina Weibo: over 300 million users. via Bloomberg Businessweek. Renren: over 170 million users.

Social Networking 164

Social Networking Buy Tumblr Foursquare 164

Sprout Social

FEBRUARY 6, 2023

Features for lead generation: Facebook lead ads Twitter ads LinkedIn ads TikTok ads Here’s an example of a Sponsored Carousel Ad on LinkedIn by Refinitiv. Analyze conversations around your brand and industry to identify trends and understand sentiment. And don’t forget about social listening.

Features 101

Features Social Media Curation Geotagging 101

Convince & Convert

JULY 16, 2013

One commenter on Jay’s post mentioned surveys revealing that social media conversations play a significant role in people’s buying decisions, but social media interaction simply does not show up in conversion rates because a social media site is almost never the last click before somebody buys something.

Data 146

Data How To ROI Survey 146

Hootsuite

OCTOBER 21, 2020

The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. According to LinkedIn data, deals influenced by marketing on LinkedIn were 161% larger on average than those forged offline, in the boardroom, or otherwise. According to LinkedIn, 76% are ready to strike up a conversation.

B2B 98

B2B Social Media Tools Tips 98

Bare Feet Studios

MARCH 19, 2010

If your brand already has high favorable sentiment, you are ahead of the game. A company’s ethical behavior was cited as an important factor in deciding where to work by 97% of the 7,000 surveyed by Kelly Services. In her case, it is an awesome brand with very high positives.

Social Media 40

Social Media Upcoming Conference Comments 40

Oktopost

APRIL 10, 2023

From improving content creation to embracing dynamic design, the website requires a regular investment of time and energy if it’s going to do the most it possibly can. Even customer surveys maintain some distance between the brand and the customer. That’s not to say it’s not valuable to your brand.

Social Media 62

Social Media Publishing Social Media Management Platform 62