Sprout Social

FEBRUARY 19, 2024

This combination enriches regular automation by embedding AI capabilities, like the ability to learn and adapt from previous tasks, into the process. In this article, we talk more about AI automation, how it benefits organizations and what its most common applications are in the business world. What is AI automation?

Strategy 104

Strategy Sentiment Patterns Marketing 104

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

JANUARY 30, 2023

Here are four brands embedding social into their customer-centric strategy–and takeaways for how you can do it yourself. Instead of waiting on survey and focus group results to decide how to pivot, you can access real-time sentiment and make the call then and there. Post about it on social and let the data roll in.

Examples 114

Examples Brands How To Aggregator 114

Convince & Convert

APRIL 1, 2010

But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community. There were 20-30 of us posting regularly to make the community great and countless others lurking through the threads.

Social Media 120

Social Media Content Analysis Sports 120

Audiense

DECEMBER 19, 2016

Why pay thousands on market research focus groups when many of the answers are already out there for you to glean from open data sources online? “As But, if we skew our focus too far to the nitty-gritty of performance on those platforms, we’ll lose the energy and creative spirit that made social such a force in the first place.

Trends 60

Trends Marketing Forums Microsoft 60

Convince & Convert

SEPTEMBER 20, 2010

Here are a few reasons identified in the study that the focus we put on Twitter may be entirely appropriate, and perhaps not even intent enough: The Iceberg Effect. Due to embedding of tweets, people scanning tweets but not actually having an account, and tweets being picked up by search engines, 23% of consumers read tweets at least monthly.

Social CRM 145

Social CRM Twitter B2B CoTweet 145