How to Integrate Overall Business Goals into Your Facebook Strategy
Mindjumpers
MAY 16, 2012
Tweet. Blog post written by Anders Mikkelsen, Analyst at Mindjumpers. As brands invest increasing budgets on social media and Facebook in particular, the demand for a solid correlation between overall business goals and a Facebook strategy with KPIs corresponding to business goals increases as well. In this blog post I will share some practical thoughts from the skilled brand strategist Oliver Blanchard on how to align higher business objectives with social media goals and relevant KPIs.
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