Convince & Convert

NOVEMBER 8, 2016

Image via Unsplash. Every day, the average social media user is inundated with a ton of posts. Most of these might be from friends and people she follows; the others are from brands vying for her attention. Considering each link posted to social media enjoys a half-life of around three hours , brands must search constantly for novel ways to promote their posts to keep them relevant for longer.

Social Media 166

Social Media Hashtag Travel Tourism 166

Audiense

NOVEMBER 8, 2016

“Social media intelligence” is a commonly used in our industry, and something we’ve proudly associated ourselves with. It involves taking social data, then applying smart organisation and activation to it. But the reality is that, over time, we’ve evolved to the point that “social media intelligence” doesn’t really do justice either to our capabilities, or to the benefits and value those capabilities bring to our customers.

Social Media 149

Social Media Data Sports Class 149

Kikolani

NOVEMBER 8, 2016

From ThinkWithGoogle about Mobile Site Design. Consumers increasingly rely on the mobile web to research and make purchases, which makes it more important than ever for companies to have an effective mobile presence. But what makes a good mobile site? To answer this question, Google partnered with AnswerLab to research how a range of users interacted with a diverse group of mobile sites.

Mobile 119

Mobile Sites Conversation Conference 119

Meltwater

NOVEMBER 8, 2016

It probably comes as no surprise to you (or your CEO) that traditional banner ads… Read More.

Influencer 148

Influencer Marketing 148

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Social Media

agora pulse

NOVEMBER 8, 2016

Halloween, Thanksgiving, Hannukah, Christmas, New Year. There are plenty of holidays this season and if you’re running an ecommerce business then that means plenty of selling opportunities. To be specific, if you have an active business page, then it’s time to sell on Facebook! The stats are in and social selling is killing traditional methods like cold calling and flyers. 72.6% of businesses using social selling outperformed their non social peers while 56% of Facebook users have clicked

Facebook 90

Facebook Instant Messaging SMS Campaign 90

Kikolani

NOVEMBER 8, 2016

From ThinkWithGoogle about Mobile Site Design. Consumers increasingly rely on the mobile web to research and make purchases, which makes it more important than ever for companies to have an effective mobile presence. But what makes a good mobile site? To answer this question, Google partnered with AnswerLab to research how a range of users interacted with a diverse group of mobile sites.

Mobile 60

Mobile Sites Conversation Conference 60

Sprout Social

NOVEMBER 8, 2016

“How can we make what we did yesterday better?”. This is the question that stood out to me when I first spoke to Arlo Guthrie, Lead User Interface (UI) Designer, for Meet Team Sprout. As the head of our UI team, Arlo works primarily with the design and engineering teams to ensure that Sprout users enjoy a beautiful, consistent and user-friendly experience every time their use our platform.

Team 103

Team Meeting Patterns Applications 103

agora pulse

NOVEMBER 8, 2016

Social media management tools are constantly evolving in order to keep up with businesses’ and marketers’ needs. And while many dashboards have amazing selections of features, there are still quite a few features that many marketers need – and because they’re not getting them from their dashboard, they have to look at other tools to help them. For this blog post, I’ve approached some of the top influencers and bloggers in the social media world and asked them two questions regarding social media

Social Media Management 142

Social Media Management Social Media Tools Analytics 142

Ignite Social Media

NOVEMBER 8, 2016

At first glance, Pinterest is essentially a digital scrapbook, a repository of things people would like to either have or do—a collection of curated odds and ends, inspirational quotes and ideas. However, look a little deeper and you’ll find that every board is a glimpse into someone’s innermost ideas and aspirations, making this database of persons, places and things a nearly invaluable tool to marketers and advertisers.

Brands 153

Brands Repository Curation Fashion 153

ProBlogger

NOVEMBER 8, 2016

This is a guest contribution from Larry Alton. Blogging is something that we all know we need to do. But as a busy professional with a weekly schedule consisting of non-stop meetings, conference calls, project deadlines, and personal responsibilities, actually making time for blogging can seem impossible. The good news is that it’s possible to blog without inconveniencing your schedule too much.

How To 49

How To Template Templates Exercises 49

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Social Media

Sprout Social

NOVEMBER 8, 2016

Known as the largest social network, Facebook has massive marketing possibilities for businesses looking to increase their reach. Did you know users spend an average of 50 minutes on Facebook every day? With all of that time spent on a single network, your brand has to increase opportunities to reach its audience by following essential Facebook best practices.

Facebook 109

Facebook Feed Feedly Social Media 109