Convince & Convert

APRIL 2, 2015

'As a consumer, which would you prefer: watching a video of actor and martial artist Jean-Claude Van Damme do the splits between two heavy haul trucks moving in reverse, or read a white paper about the latest in motor vehicle steering mechanisms? Volvo Trucks bet on the former and successfully demonstrated the precision of its dynamic steering system through an award-winning video that has generated 78 million views.

B2B 121

B2B Marketing Microsoft Hubspot 121

Small Business Mavericks

APRIL 2, 2015

'Laura McDougall has some pet peeves she shared on SwellPath recently. When she says “ Don’t Make Me Click The Back Button “, she is talking about the frustration of navigating a website and running into dead ends — a pet peeve that many of us share. When a website is frustrating to use, how many of us go find another site that gives us what we want without all the hassle?

Sites 95

Sites Directory Data Products 95

Net-Savvy Executive

APRIL 2, 2015

'Shortly after last month''s announcement of the new Facebook topic data service from DataSift , another kind of change showed up in my inbox: the impending disappearance of Facebook post data from social media monitoring tools. The search functions of the API that developers use to monitor public posts in Facebook are going away at the end of April, and the notices and workarounds are going out to customers now.

API 70

API Platform Facebook Analysis 70

ProBlogger

APRIL 2, 2015

'This is a guest contribution from freelance blogger and email copywriter Hassan Ud-deen. Ever feel like your writing could be better? If you’re a blogger, there’s no way around writing. It’s critical to everything you do, and shapes your reputation online. . This makes a lot of us dread writing. . We approach it with a heavy heart full of anxiety and minds clouded by doubt.

Exercises 43

Exercises Skills Training Blogger 43

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Convince & Convert

APRIL 2, 2015

'Ah, April Fools’ day. The day where brands flex their creative muscles, all in the name of a good “gotcha.” While this year’s roundups presented quite a few entertaining jokes, some were so unique, they just might have a shot turning from prank to possible. Google Maps Hides Pac-Man in Locations Around the World. Who doesn’t love a good game of Pac-Man?

Case Study 115

Case Study Embedding Tumblr Study 115