Convince & Convert

OCTOBER 1, 2013

'Does the very idea of writing a book scare you? It sure freaked me out the first time someone hired me to write one for them. Sure, I had plenty of professional writing and content marketing experience. But writing a book is a horse of a different color. A book represents an experience like no other your audience has access to today—a chance to sit down with their Kindles, shut off the white noise, and immerse themselves in a world of knowledge.

Content 135

Content eBook Statistics Survey 135

Small Business Mavericks

OCTOBER 1, 2013

'YouTube is a great opportunity for most brands to tell their stories visually and through a powerful medium. YouTube is still the second largest search engine online. It’s the largest video sharing site. But to give you the maximum advantage you need for better video exposure , I recommend you implement these three tactics for all of your YouTube videos.

YouTube 101

YouTube Video Embedding Social Media 101

Twist Image

OCTOBER 1, 2013

'Every morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you''re interested in hearing more of me blathering away.

Microsoft 71

Microsoft Apple Google Advertising 71

ProBlogger

OCTOBER 1, 2013

'This is a guest contribution from Ellis McGrath, digital marketing strategist at VITEB. A blank sheet of paper (oops writers don’t use it a lot anymore) well in that case a blank computer screen is the most frightening thing a writer could ever possibly encounter. Sitting in front of a computer screen, rolling up sleeves, and ready to write. But nothing happens other than going in circles.

Content 53

Content StumbleUpon Hashtag Industry 53

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The Way of the Web

OCTOBER 1, 2013

'There are a few different reasons for us to be celebrating this week. (Not us) : The GNU system celebrated 30 years at the weekend, and has resulted in tens of millions of free software users worldwide, with free software also powering more than 95% of the world’s supercomputers and the majority of web servers. (Us): This week marks the 3 years since I started freelancing.

Software 45

Software Project SEO System 45

Writtent Blog

OCTOBER 1, 2013

'It’s a pretty terrible time to be in the traditional advertising sector. The Wall Street Journal recently named advertising and promotion management the “fastest disappearing” jobs in the US. As HubSpot blogger Dan Lyons points out, it’s not like the situation is going to improve next quarter, either. The internet has severely disrupted traditional marketing techniques, including advertising and the newspaper industry.

Advertising 96

Advertising Content Marketing Press Release 96