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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. Companies often call a consultant in because social media is not working. A lot of people think of social media as marketing, and it’s an important part.

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Leverage Multi-Social Media Platforms to Tell Stories

Direct Marketing Observations

The emergence of transmedia storytelling over the past decade has lead to or created some unique opportunities in social media. Transmedia, according to Henry Jenkins a professor at USC is “the art of conveying messages themes or storylines to mass audiences through the artful and well planned use of multiple media platforms”.

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How Distributed Content Can Help Control Social Messaging

Waxing UnLyrical

Yet with social media platforms, oftentimes messaging is controlled by the user. It’s kind of like the social media version of the “telephone” game: the recipient gets a clearer message fewer iterations from the sender. Twitter Cards. What is distributed content and why should you know about it?

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Donations as Revenue: Social Media Business Podcast

Laurel Papworth

Episode 2 of monetizing online communities looks at donations – an overlooked revenue stream and the social media tools that enable donations online. Online social media services provide scope for members to donate time, resources and money how and when they want. With traditional media.

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Enterprise 2.0: social scorecard and social media karma

Laurel Papworth

ZevenSeas and Sharepoint: What Dan showed us, in prototype was a module – or whatever Sharepoint calls plugins (Wordpress) and components (Joomla!) – which allowed Leaders to set badge names and criteria for meeting that badge. Wordpress blogging karma (if you are using blogs internally, and Wordpress). cough cough*.

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Learning via the Social Media Game

Bare Feet Studios

Tomorrow I am working with an esteemed group of coral reef scientists here in Hawaii to illustrate various ways to use social media. I will be using a version of The Social Media Game , an interactive learning process originally developed by my darling colleague Beth Kantor a few years ago. Social Network.

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WordPress Plugins that Make Your Blog Comments Social

ProBlogger

Have you noticed a decrease in the number of blog comments you get and an increase in Facebook likes and Twitter tweets about your posts? Are you worried that you are loosing social proof about the validity of your posts to the social media conversation, rather than as direct comment on your site? The problem.