Waxing UnLyrical

NOVEMBER 20, 2018

Growth PR starts with Brand Indicators (like tone/sentiment and share of voice) and Revenue Indicators (like website traffic, social shares and readership) and ties those early indicators back to Funnel Accelerators (like conversions, calls-to-action and qualified leads). Growth PR = Business Indicators + Funnel Acceleration.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Hootsuite

MAY 18, 2023

Today, TikTok is the most downloaded app in the world , and ranks number one for consumer spending according to a report by data.ai. This sentiment isn’t limited to a particular locale, language or culture. Other short-form video platforms, like Instagram, Snapchat, and YouTube, aren’t far behind.

Video 114

Video HootSuite How To UGC 114

Socialmedia.biz

JULY 23, 2017

While piloting LinkedIn Elevate, Adobe found that the average participating employees drove 80% more job listing views plus three to four trial downloads of Adobe software products. What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

JULY 23, 2017

While piloting LinkedIn Elevate, Adobe found that the average participating employees drove 80% more job listing views plus three to four trial downloads of Adobe software products. What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Oktopost

JUNE 9, 2020

A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. Brand Sentiment. With half of buyers trusting a company’s employees as sources of brand information, advocacy can help drive up positive sentiment.

B2B 147

B2B Survey ROI Metrics 147

Buzz Marketing for Technology

FEBRUARY 9, 2011

I am going to give you a short synopsis of each firm taken directly from the notes I took during my conversations with them and I broke them up into 5 categories: Free monitoring services, Paid monitoring services, Sentiment based analytics, Aggregators of aggregators, and Beyond sentiment analytics firms. SENTIMENT BASED ANALYTICS.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275