Kikolani
FEBRUARY 8, 2012
A white paper is a cross between a magazine article and a corporate brochure. They posses both the educative qualities of a magazine article and the persuasive qualities of a brochure, this educative and persuasive quality of a white paper makes it one of the most powerful marketing tools. To directly generate leads.
Webbiquity SMM
MARCH 13, 2019
However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.” Register for a webinar , a seminar, or a newsletter.
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Webbiquity SMM
FEBRUARY 8, 2011
Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. You can get the whole story in B2B Blogging Trends in 2011 , a free (and no registration required) white paper from Aggregage (the software that powers the BMZ site). There’s much more.
Waxing UnLyrical
AUGUST 2, 2018
Think ebooks, white papers and even blog posts. Plain-text emails look more personal, less marketing-y and actually have better open rates (HubSpot does a great job explaining why in this blog post ). What content are they reading and downloading? And long-form content. Create bare-bones lead nurturing emails.
Webbiquity SMM
MAY 10, 2011
Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Here are 20 ideas. Generate webinar registrations. Gather market intelligence.
Webbiquity SMM
APRIL 11, 2012
In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. a white paper can be re-used as a presentation, a couple of blog posts and a bylined article) and spread the workload among several internal subject matter experts, so one writer becomes overwhelmed.
Webbiquity SMM
NOVEMBER 12, 2012
Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union. Inbound Marketing.
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