Convince & Convert

SEPTEMBER 11, 2011

But I do find it interesting that reaction to Klout is so visceral, and that is of course because what it purports to measure is by definition personal. So much so that people (presumably sober) proclaimed that this was the future of marketing.

Klout 159

Klout Nielsen Influencer Social CRM 159

Net-Savvy Executive

MARCH 15, 2011

In 2007, I asked for opinions on a generic term for social media monitoring, analysis, research, etc. I settled on social media analysis as an existing term that could stretch to fit the tools and services then on the market. Social media analytics Every 15 minutes, someone announces a new tool for measuring social media.

Analysis 75

Analysis Social Media Radian6 Social CRM 75

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. The main pitfall to avoid is flashy graphics for the sake of flashy graphics.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

JUNE 10, 2012

As marketers try to determine appropriate resourcing, one of the big measurement and accountability challenges faced by social media is the anonymity inherent in most social data. But in almost every case, the evidence that social media “works” is based on aggregate, anonymous data.

Social CRM 127

Social CRM Hubspot HootSuite API 127

Convince & Convert

MARCH 25, 2010

But this looks very cool and if they're able to resolve the Facebook page thing it would be awesome and something I'd definitely use. Unfortunately, Facebook keeps its data close to the vest for now, which is why Swix can't pull it out (and why companies like Radian6 can't monitor Facebook status updates from afar).

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

APRIL 6, 2010

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. When creating and promoting social content, include specific, relevant keywords and search phrases wherever possible. GREAT INFO!

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. What this means is that in reality, B2C and B2B marketers are largely using the same social tactics.

Social Media 147

Social Media B2B Strategy Consultant 147